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User Satisfaction Of Medical Educational Services

Author

Listed:
  • Ivona Stoica

    (Romanian American University Romania)

  • Olguta Anca Orzan

    (Carol Davila University of Medicine and Pharmacy in Bucharest Romania)

  • Andra Dobrescu

    (The Bucharest University of Economic Studies Romania)

  • Daniela Constantin

    (The Bucharest University of Economic Studies Romania)

Abstract

In a dynamic environment and a strongly focused on the needs and demand‘s consumer,any successful business is based on a complex analysis achieved by using marketing research. Thepaper‘s core represents a marketing research whose aim is to analyze user satisfaction of medicaleducational service. The quantitative marketing research was based on a statistical survey method,using a questionnaire as a collecting tool posted on a web platform for better access, visibility andtransparency in completing the form. After the development of a professional training session onmedical education, it has been developed a study regarding the participants' satisfaction in terms ofquality, utility, informational content and presentations efficiency. We analyzed variables such asrespondents' appreciation regarding the quality of materials received, the value information, theevent capitalization by establishing relationships with tutors communication, quality service andappreciations regarding the location of medical training session, default services (accommodation,ambiental atmosphere), event quality the ground objective variables in medical education servicessatisfaction case study. This paper presents a multivariate analysis, based on correlations betweenvariables measuring user satisfaction of services on medical education services which are theground‘s conclusions and strategies to improve medical education services.

Suggested Citation

  • Ivona Stoica & Olguta Anca Orzan & Andra Dobrescu & Daniela Constantin, 2014. "User Satisfaction Of Medical Educational Services," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(16), pages 1-21.
  • Handle: RePEc:alu:journl:v:1:y:2014:i:16:p:21
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    Keywords

    satisfaction; medical education services; quantitative research; online questionnaire;

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • C18 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Methodolical Issues: General
    • C31 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions; Social Interaction Models
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I10 - Health, Education, and Welfare - - Health - - - General

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