IDEAS home Printed from
   My bibliography  Save this article

Brief Analysis Of A Survey On The Consumption Of Energy Drinks In Italy


  • Maurizio LANFRANCHI

    (University of Messina, Italy - Faculty of Economics)

  • Carlo GIANETTO

    (University of Messina, Italy - Faculty of Economics)

  • Ionela-Carmen PIRNEA

    () (“Constantin Brâncoveanu” University, Romania)


The methodology followed to conduct the survey was quantitative and random. To conduct the survey research was conducted on motivational revelations through a methodology that refers to the survey done by questionnaire. Preliminary members of the research team have defined and developed the research hypotheses, identified the survey questions and put together the questionnaire to be administered to the sample of consumers. The compiling of the questionnaire has led to questions on the definition of perceived quality, the habitual consumption, the price-quality of products defined Energy drinks. The survey was conducted in the period between November and December 2011, on a sample of 120 Italian consumers. The revelations by administering the product was mainly conducted at outlets, such as supermarkets, clubs, pubs and bars, interviewing a sample of consumers directly with the method "face to face". The purpose of the survey was conducted to understand the needs, habits and buying preferences of the consumer of Energy drinks, as well as the degree of appreciation. In this paper we describe only briefly and partially the results of the survey.

Suggested Citation

  • Maurizio LANFRANCHI & Carlo GIANETTO & Ionela-Carmen PIRNEA, 2012. "Brief Analysis Of A Survey On The Consumption Of Energy Drinks In Italy," Management Strategies Journal, Constantin Brancoveanu University, vol. 17(3), pages 15-20.
  • Handle: RePEc:brc:journl:v:17:y:2012:i:3:p:15-20

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    Energy drinks; consumption trends; Italy;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:brc:journl:v:17:y:2012:i:3:p:15-20. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan MICUDA). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.