IDEAS home Printed from https://ideas.repec.org/a/bja/isteus/y2021i2p5-15.html
   My bibliography  Save this article

The social media impact on business development

Author

Listed:
  • Veronika Khudolei

    (Higher Educational Institution "Academician Yuriy Bugay International Scientific and Technical University")

Abstract

The key role of the social media impact on the progressive business development is determined. The leading social media platforms used by marketers worldwide are identified. The key social media opportunities for business (revenue, brand awareness / development, networking, recruitment) are described. The major benefits of social media for business are justified. Among these benefits are customer insights improvement, better customer service, cost efficient, connectivity, establishing brand awareness and sales. As a result of the analytical and empirical studies, it is proposed business promotion constituents in social media. Their implementation by business owners will make it possible to carry out stable activities in the short and long term.

Suggested Citation

  • Veronika Khudolei, 2021. "The social media impact on business development," Economic Synergy, Higher Educational Institution Academician Yuriy Bugay International Scientific & Technical University, issue 2, pages 5-15.
    • Handle: RePEc:bja:isteus:y:2021:i:2:p:5-15
    DOI: 10.53920/ES-2021-2-1
    as

    Download full text from publisher

    File URL: https://es.istu.edu.ua/EconomicSynergy/article/view/10/12
    Download Restriction: no
    File URL: https://libkey.io/10.53920/ES-2021-2-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    benefit; business; business promotion constituent; development; opportunity; social media;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bja:isteus:y:2021:i:2:p:5-15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anna Duchenko (email available below). General contact details of provider: https://es.istu.edu.ua/EconomicSynergy .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.