IDEAS home Printed from https://ideas.repec.org/a/vrs/jecman/v45y2023i1p237-289n3.html
   My bibliography  Save this article

The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review

Author

Listed:
  • Santiago Joanna Krywalski

    (1 Department of Management ISEG – Lisbon School of Economics and Management, University of Lisbon, Lisbon, Portugal)

Abstract

Aim/purpose – This paper systematically reviews the literature of employer branding (EB) and employee-based brand equity (EBBE) using the Application Programming Interface (API) provided by Google Scholar. While combining EB and EBBE this paper considers both the perspective of current, as well as potential employees and provides a systematization of knowledge related to organizational attractiveness and the impact of employees on the organizational brand.

Suggested Citation

  • Santiago Joanna Krywalski, 2023. "The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review," Journal of Economics and Management, Sciendo, vol. 45(1), pages 237-289, January.
    • Handle: RePEc:vrs:jecman:v:45:y:2023:i:1:p:237-289:n:3
    DOI: 10.22367/jem.2023.45.11
    as

    Download full text from publisher

    File URL: https://doi.org/10.22367/jem.2023.45.11
    Download Restriction: no
    File URL: https://libkey.io/10.22367/jem.2023.45.11?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Russell, Stephanie & Brannan, Matthew J., 2016. "“Getting the Right People on the Bus”: Recruitment, selection and integration for the branded organization," European Management Journal, Elsevier, vol. 34(2), pages 114-124.
    2. Miles, Sandra Jeanquart & McCamey, Randy, 2018. "The candidate experience: Is it damaging your employer brand?," Business Horizons, Elsevier, vol. 61(5), pages 755-764.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. van Esch, Patrick & Black, J. Stewart, 2019. "Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting," Business Horizons, Elsevier, vol. 62(6), pages 729-739.
    2. Antonios Kargas & Alexios Tsokos, 2020. "Employer Branding Implementation and Human Resource Management in Greek Telecommunication Industry," Administrative Sciences, MDPI, vol. 10(1), pages 1-14, March.
    3. Md Sohel Chowdhury & Jeonghun Yun & Dae-seok Kang, 2021. "Towards Sustainable Corporate Attraction: The Mediating and Moderating Mechanism of Person–Organization Fit," Sustainability, MDPI, vol. 13(21), pages 1-14, October.
    4. Renato Tampol & Hector M. Aguiling, 2021. "SVD educational institutions’ organizational culture and its integration to the human resources practices," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(3), pages 231-240, April.
    5. Samoliuk Natalia & Bilan Yuriy & Mishchuk Halyna & Mishchuk Viktoriia, 2022. "Employer brand: key values influencing the intention to join a company," Management & Marketing, Sciendo, vol. 17(1), pages 61-72, March.
    6. Paniagua, Jordi & Korzynski, Pawel & Mas-Tur, Alicia, 2017. "Crossing borders with social media: Online social networks and FDI," European Management Journal, Elsevier, vol. 35(3), pages 314-326.
    7. Black, J. Stewart & van Esch, Patrick, 2020. "AI-enabled recruiting: What is it and how should a manager use it?," Business Horizons, Elsevier, vol. 63(2), pages 215-226.
    8. Überschaer, Anja & Baum, Matthias, 2020. "Top employer awards: A double-edged sword?," European Management Journal, Elsevier, vol. 38(1), pages 146-156.
    9. Rybaczewska, Maria & Sparks, Leigh & Sułkowski, Šukasz, 2020. "Consumers’ purchase decisions and employer image," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    10. Miles, Sandra Jeanquart & McCamey, Randy, 2018. "The candidate experience: Is it damaging your employer brand?," Business Horizons, Elsevier, vol. 61(5), pages 755-764.

    More about this item

    Keywords

    employer brand; employee-based brand equity; scholar API-based systematic literature review;
    All these keywords.

    JEL classification:

    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:jecman:v:45:y:2023:i:1:p:237-289:n:3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.