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The candidate experience: Is it damaging your employer brand?

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  • Miles, Sandra Jeanquart
  • McCamey, Randy

Abstract

The importance of the candidate experience has only recently gained attention as the war for talent ensues. Despite its importance, there is a paucity of research examining the exchange relationship between the job candidate and the organization during the recruitment process. This article presents a model—illustrating the connections and exchanges made among an organization, the job candidate, and the organization’s recruitment process—that forms the candidate experience and, in turn, affects the employer’s brand either positively or negatively. Based on this framework, guidelines are presented to assist organizations in ensuring a positive candidate experience that will result in the strengthening of the employer brand and improving recruitment and business outcomes. Some of these business outcomes include strengthening relationships with customers and investors, referring friends to the company, and participating in future searches conducted by the organization.

Suggested Citation

  • Miles, Sandra Jeanquart & McCamey, Randy, 2018. "The candidate experience: Is it damaging your employer brand?," Business Horizons, Elsevier, vol. 61(5), pages 755-764.
    • Handle: RePEc:eee:bushor:v:61:y:2018:i:5:p:755-764
    DOI: 10.1016/j.bushor.2018.05.007
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    References listed on IDEAS

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    1. M. Musegaas & P. E. M. Borm & M. Quant, 2016. "Simple and three-valued simple minimum coloring games," Mathematical Methods of Operations Research, Springer;Gesellschaft für Operations Research (GOR);Nederlands Genootschap voor Besliskunde (NGB), vol. 84(2), pages 239-258, October.
    2. Chia-Lin Chang & Michael McAleer, 2017. "A Simple Test for Causality in Volatility," Econometrics, MDPI, vol. 5(1), pages 1-5, March.
    3. Miles, Sandra Jeanquart & Mangold, W. Glynn, 2005. "Positioning Southwest Airlines through employee branding," Business Horizons, Elsevier, vol. 48(6), pages 535-545.
    4. Russell, Stephanie & Brannan, Matthew J., 2016. "“Getting the Right People on the Bus”: Recruitment, selection and integration for the branded organization," European Management Journal, Elsevier, vol. 34(2), pages 114-124.
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    Cited by:

    1. Santiago Joanna Krywalski, 2023. "The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review," Journal of Economics and Management, Sciendo, vol. 45(1), pages 237-289, January.
    2. Samoliuk Natalia & Bilan Yuriy & Mishchuk Halyna & Mishchuk Viktoriia, 2022. "Employer brand: key values influencing the intention to join a company," Management & Marketing, Sciendo, vol. 17(1), pages 61-72, March.
    3. van Esch, Patrick & Black, J. Stewart, 2019. "Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting," Business Horizons, Elsevier, vol. 62(6), pages 729-739.
    4. Black, J. Stewart & van Esch, Patrick, 2020. "AI-enabled recruiting: What is it and how should a manager use it?," Business Horizons, Elsevier, vol. 63(2), pages 215-226.

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