Impact of positioning strategies on service firm performance
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DOI: 10.1016/j.jbusres.2011.03.013
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- Wan, Xing & Chen, Jing & Chen, Bintong, 2020. "Exploring service positioning in platform-based markets," International Journal of Production Economics, Elsevier, vol. 220(C).
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Keywords
Positioning strategies; Firm performance; Case study research; Retail services; Texas; United States;All these keywords.
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