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The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector

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  • Jarratt, Denise
  • Fayed, Ramzi

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  • Jarratt, Denise & Fayed, Ramzi, 2001. "The impact of market and organisational challenges on marketing strategy decision-making: a qualitative investigation of the business-to-business sector," Journal of Business Research, Elsevier, vol. 51(1), pages 61-72, January.
    • Handle: RePEc:eee:jbrese:v:51:y:2001:i:1:p:61-72
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    References listed on IDEAS

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    1. Varadarajan, P. Rajan & Clark, Terry, 1994. "Delineating the scope of corporate, business, and marketing strategy," Journal of Business Research, Elsevier, vol. 31(2-3), pages 93-105.
    2. Paul C. Nutt, 1987. "Identifying and appraising how managers install strategy," Strategic Management Journal, Wiley Blackwell, vol. 8(1), pages 1-14, January.
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    1. Eftekhari, Atena & Borimnejad, Vali, 2014. "Analysis of Marketing Strategies in Dairy Processing Industries in Hamedan Province," International Journal of Agricultural Management and Development (IJAMAD), Iranian Association of Agricultural Economics, vol. 4(3).
    2. Blankson, Charles & Crawford, John C., 2012. "Impact of positioning strategies on service firm performance," Journal of Business Research, Elsevier, vol. 65(3), pages 311-316.
    3. Roberts, Nicholas & Grover, Varun, 2012. "Investigating firm's customer agility and firm performance: The importance of aligning sense and respond capabilities," Journal of Business Research, Elsevier, vol. 65(5), pages 579-585.
    4. Tungju Wu & Yenchun Jim Wu & Hsientang Tsai & Yibin Li, 2017. "Top Management Teams’ Characteristics and Strategic Decision-Making: A Mediation of Risk Perceptions and Mental Models," Sustainability, MDPI, vol. 9(12), pages 1-15, December.

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