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A Configurational Approach to Servitization: Review and Research Directions

Author

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  • Marko Kohtamäki

    (School of Management, University of Vaasa, FI-65101 Vaasa, Finland; USN Business School, University of South-Eastern Norway, 3603 Kongsberg, Norway; USN Business School, University of South-Eastern Norway, 3603 Kongsberg, Norway;)

  • Stephan C. Henneberg

    (School of Business and Management, Queen Mary University of London, London E1 4NS, United Kingdom;)

  • Veronica Martinez

    (Institute for Manufacturing, University of Cambridge, Cambridge CB3 0FS, United Kingdom;)

  • Koji Kimita

    (Department of System Design, Tokyo Metropolitan University, Hino-shi, Tokyo 191-0065, Japan;)

  • Heiko Gebauer

    (Swiss Federal Institute of Aquatic Science and Technology (Eawag), CH-8600 Dübendorf, Switzerland)

Abstract

By acknowledging the full complexity of the phenomenon of servitization and its manifold drivers and outcomes, we extend the current literature through a configurational perspective, the aim of which is to understand the interplay between the drivers (conditions) that lead to certain equifinal outcomes of servitization. The present study aims to take stock of the servitization literature by utilizing the contingency theory of strategy as our foundational theory and the strategy–structure–environment approach as our primary framework to systematically review and analyze the identified configurational servitization studies. We identify commonalities and gaps in the literature, and we set directions for future research.

Suggested Citation

  • Marko Kohtamäki & Stephan C. Henneberg & Veronica Martinez & Koji Kimita & Heiko Gebauer, 2019. "A Configurational Approach to Servitization: Review and Research Directions," Service Science, INFORMS, vol. 11(3), pages 213-240, October.
    • Handle: RePEc:inm:orserv:v:11:y:2019:i:3:p:213-240
    DOI: 10.1287/serv.2019.0245
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    References listed on IDEAS

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