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Platform-based servitization and business model adaptation by established manufacturers

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  • Tian, Jiamian
  • Coreynen, Wim
  • Matthyssens, Paul
  • Shen, Lei

Abstract

Digitization is receiving a lot of interest in recent servitization research, but the use of platform-based Industry 4.0 technologies to boost product-service innovation (PSI) is less covered. This study aims to explore how companies successfully leverage platforms for servitization in an Industry 4.0 context. Building on theories of PSI, platform leverage and business model adaptation (BMA), we use longitudinal and interpretive research methods to conduct an exploratory study of the servitization pathways of four Chinese textile and apparel manufacturing companies. Results reveal companies’ roadmaps in undertaking digital and smart servitization strategies enabled by platform leveraging, and show the implementation approaches for related BMA. Further analysis identifies platform-based servitization destinations and pathway dynamics. This study constructs a theoretical basis and a typology for explaining platform-based servitization.

Suggested Citation

  • Tian, Jiamian & Coreynen, Wim & Matthyssens, Paul & Shen, Lei, 2022. "Platform-based servitization and business model adaptation by established manufacturers," Technovation, Elsevier, vol. 118(C).
    • Handle: RePEc:eee:techno:v:118:y:2022:i:c:s0166497221000031
    DOI: 10.1016/j.technovation.2021.102222
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    3. Cannavacciuolo, Lorella & Ferraro, Giovanna & Ponsiglione, Cristina & Primario, Simonetta & Quinto, Ivana, 2023. "Technological innovation-enabling industry 4.0 paradigm: A systematic literature review," Technovation, Elsevier, vol. 124(C).
    4. Erik Hartigh & Claire C.M. Stolwijk & J. Roland Ortt & L. Matthijs Punter, 2023. "Configurations of digital platforms for manufacturing: An analysis of seven cases according to platform functions and types," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-17, December.
    5. Jiachao Peng & Hanfei Chen & Lei Jia & Shuke Fu & Jiali Tian, 2023. "Impact of Digital Industrialization on the Energy Industry Supply Chain: Evidence from the Natural Gas Industry in China," Energies, MDPI, vol. 16(4), pages 1-32, February.
    6. Pedro E. Minaya & Lucía Avella & Juan A. Trespalacios, 2023. "The effects of digital servitization on business competitiveness: A case study of Spanish manufacturers," Journal of International Entrepreneurship, Springer, vol. 21(2), pages 180-213, June.

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