IDEAS home Printed from https://ideas.repec.org/a/eee/techno/v118y2022ics0166497221000298.html
   My bibliography  Save this article

A platform ecosystem view of servitization in manufacturing

Author

Listed:
  • Kapoor, Kawaljeet
  • Bigdeli, Ali Ziaee
  • Schroeder, Andreas
  • Baines, Tim

Abstract

This study investigates how the social and technical subsystems of a platform ecosystem change and interact in the advanced services context. An integrated research approach results in the development of an analytical framework accounting for the four perspectives of - technical core, key actors, structural boundaries and tasks of a servitization-based platform ecosystem. This study draws from collective experiences of 14 senior executives from seven manufacturing firms using a multiple case study approach. We find that manufacturers’ decision to modularise or standardise affects the range of services they can offer, and while modularity presents challenges of engagement between ecosystem actors, standardisation is harder for manufacturers with intricate products and complex customer settings. We also find that complexities of service transformation can trigger product-biased behaviour of internal actors, risking the success of servitization within the organisation. Additionally, we find that manufacturers can concurrently operate across multiple structural boundaries, and this impacts the mechanisms they adopt to govern and orchestrate their actor networks.

Suggested Citation

  • Kapoor, Kawaljeet & Bigdeli, Ali Ziaee & Schroeder, Andreas & Baines, Tim, 2022. "A platform ecosystem view of servitization in manufacturing," Technovation, Elsevier, vol. 118(C).
    • Handle: RePEc:eee:techno:v:118:y:2022:i:c:s0166497221000298
    DOI: 10.1016/j.technovation.2021.102248
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0166497221000298
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.technovation.2021.102248?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. V. Krishnan & Saurabh Gupta, 2001. "Appropriateness and Impact of Platform-Based Product Development," Management Science, INFORMS, vol. 47(1), pages 52-68, January.
    2. Seppo Kuula & Harri Haapasalo & Arto Tolonen, 2018. "Cost-efficient co-creation of knowledge intensive business services," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 779-808, December.
    3. Vandermerwe, Sandra & Rada, Juan, 1988. "Servitization of business: Adding value by adding services," European Management Journal, Elsevier, vol. 6(4), pages 314-324, December.
    4. Jonathan Wareham & Paul B. Fox & Josep Lluís Cano Giner, 2014. "Technology Ecosystem Governance," Organization Science, INFORMS, vol. 25(4), pages 1195-1215, August.
    5. Kimmo Karhu & Robin Gustafsson & Kalle Lyytinen, 2018. "Exploiting and Defending Open Digital Platforms with Boundary Resources: Android’s Five Platform Forks," Information Systems Research, INFORMS, vol. 29(2), pages 479-497, June.
    6. Erik Lindhult & Koteshwar Chirumalla & Pejvak Oghazi & Vinit Parida, 2018. "Value logics for service innovation: practice-driven implications for service-dominant logic," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 457-481, September.
    7. Amrit Tiwana & Benn Konsynski & Ashley A. Bush, 2010. "Research Commentary ---Platform Evolution: Coevolution of Platform Architecture, Governance, and Environmental Dynamics," Information Systems Research, INFORMS, vol. 21(4), pages 675-687, December.
    8. Knut H. Rolland & Lars Mathiassen & Arun Rai, 2018. "Managing Digital Platforms in User Organizations: The Interactions Between Digital Options and Digital Debt," Information Systems Research, INFORMS, vol. 29(2), pages 419-443, June.
    9. Paiola, Marco & Saccani, Nicola & Perona, Marco & Gebauer, Heiko, 2013. "Moving from products to solutions: Strategic approaches for developing capabilities," European Management Journal, Elsevier, vol. 31(4), pages 390-409.
    10. Annabelle Gawer, 2009. "Platform Dynamics and Strategies: From Products to Services," Chapters, in: Annabelle Gawer (ed.), Platforms, Markets and Innovation, chapter 3, Edward Elgar Publishing.
    11. Acquier, Aurélien & Daudigeos, Thibault & Pinkse, Jonatan, 2017. "Promises and paradoxes of the sharing economy: An organizing framework," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 1-10.
    12. Welch, Catherine & Marschan-Piekkari, Rebecca & Penttinen, Heli & Tahvanainen, Marja, 2002. "Corporate elites as informants in qualitative international business research," International Business Review, Elsevier, vol. 11(5), pages 611-628, October.
    13. F. Tao & Y. Cheng & L. Zhang & A. Y. C. Nee, 2017. "Advanced manufacturing systems: socialization characteristics and trends," Journal of Intelligent Manufacturing, Springer, vol. 28(5), pages 1079-1094, June.
    14. de Reuver, Mark & Sørensen, Carsten & Basole, Rahul C., 2018. "The digital platform: a research agenda," LSE Research Online Documents on Economics 80669, London School of Economics and Political Science, LSE Library.
    15. Ali Ziaee Bigdeli & Oscar F. Bustinza & Ferran Vendrell-Herrero & Tim Baines, 2018. "Network positioning and risk perception in servitization: evidence from the UK road transport industry," International Journal of Production Research, Taylor & Francis Journals, vol. 56(6), pages 2169-2183, March.
    16. Hendrik S. Birkel & Johannes W. Veile & Julian M. Müller & Evi Hartmann & Kai-Ingo Voigt, 2019. "Development of a Risk Framework for Industry 4.0 in the Context of Sustainability for Established Manufacturers," Sustainability, MDPI, vol. 11(2), pages 1-27, January.
    17. Brown, A. & Fishenden, Jerry & Thompson, M. & Venters, Will, 2017. "Appraising the impact and role of platform models and Government as a Platform (GaaP) in UK Government public service reform: towards a Platform Assessment Framework (PAF)," LSE Research Online Documents on Economics 73864, London School of Economics and Political Science, LSE Library.
    18. Amrit Tiwana, 2015. "Evolutionary Competition in Platform Ecosystems," Information Systems Research, INFORMS, vol. 26(2), pages 266-281, June.
    19. Marco Savastano & Carlo Amendola & Francesco Bellini & Fabrizio D’Ascenzo, 2019. "Contextual Impacts on Industrial Processes Brought by the Digital Transformation of Manufacturing: A Systematic Review," Sustainability, MDPI, vol. 11(3), pages 1-38, February.
    20. Emanuel Gomes & Oscar F. Bustinza & Shlomo Tarba & Zaheer Khan & Mohammad Ahammad, 2019. "Antecedents and implications of territorial servitization," Regional Studies, Taylor & Francis Journals, vol. 53(3), pages 410-423, March.
    21. Gawer, Annabelle, 2014. "Bridging differing perspectives on technological platforms: Toward an integrative framework," Research Policy, Elsevier, vol. 43(7), pages 1239-1249.
    22. Andrew M. Chisholm & Klaus Nielsen, 2009. "Social Capital and the Resource-Based View of the Firm," International Studies of Management & Organization, Taylor & Francis Journals, vol. 39(2), pages 7-32, January.
    23. Cenamor, J. & Rönnberg Sjödin, D. & Parida, V., 2017. "Adopting a platform approach in servitization: Leveraging the value of digitalization," International Journal of Production Economics, Elsevier, vol. 192(C), pages 54-65.
    24. Baines, Tim & Ziaee Bigdeli, Ali & Sousa, Rui & Schroeder, Andreas, 2020. "Framing the servitization transformation process: A model to understand and facilitate the servitization journey," International Journal of Production Economics, Elsevier, vol. 221(C).
    25. den Hartigh, Erik & Ortt, J. Roland & van de Kaa, Geerten & Stolwijk, Claire C.M., 2016. "Platform control during battles for market dominance: The case of Apple versus IBM in the early personal computer industry," Technovation, Elsevier, vol. 48, pages 4-12.
    26. Paul Schneider, 2018. "Managerial challenges of Industry 4.0: an empirically backed research agenda for a nascent field," Review of Managerial Science, Springer, vol. 12(3), pages 803-848, July.
    27. Helfat, Constance E. & Raubitschek, Ruth S., 2018. "Dynamic and integrative capabilities for profiting from innovation in digital platform-based ecosystems," Research Policy, Elsevier, vol. 47(8), pages 1391-1399.
    28. Lafuente, Esteban & Vaillant, Yancy & Vendrell-Herrero, Ferran, 2017. "Territorial servitization: Exploring the virtuous circle connecting knowledge-intensive services and new manufacturing businesses," International Journal of Production Economics, Elsevier, vol. 192(C), pages 19-28.
    29. Visnjic, Ivanka & Jovanovic, Marin & Neely, Andy & Engwall, Mats, 2017. "What brings the value to outcome-based contract providers? Value drivers in outcome business models," International Journal of Production Economics, Elsevier, vol. 192(C), pages 169-181.
    30. Joost Rietveld & J. P. Eggers, 2018. "Demand Heterogeneity in Platform Markets: Implications for Complementors," Organization Science, INFORMS, vol. 29(2), pages 304-322, April.
    31. Fiona Sussan & Zoltan J. Acs, 2017. "The digital entrepreneurial ecosystem," Small Business Economics, Springer, vol. 49(1), pages 55-73, June.
    32. Feng Zhu & Marco Iansiti, 2012. "Entry into platform‐based markets," Strategic Management Journal, Wiley Blackwell, vol. 33(1), pages 88-106, January.
    33. Kohtamäki, Marko & Einola, Suvi & Rabetino, Rodrigo, 2020. "Exploring servitization through the paradox lens: Coping practices in servitization," International Journal of Production Economics, Elsevier, vol. 226(C).
    34. Huotari, Pontus & Järvi, Kati & Kortelainen, Samuli & Huhtamäki, Jukka, 2017. "Winner does not take all: Selective attention and local bias in platform-based markets," Technological Forecasting and Social Change, Elsevier, vol. 114(C), pages 313-326.
    35. Sjödin, David & Parida, Vinit & Kohtamäki, Marko & Wincent, Joakim, 2020. "An agile co-creation process for digital servitization: A micro-service innovation approach," Journal of Business Research, Elsevier, vol. 112(C), pages 478-491.
    36. Walrave, Bob & Talmar, Madis & Podoynitsyna, Ksenia S. & Romme, A. Georges L. & Verbong, Geert P.J., 2018. "A multi-level perspective on innovation ecosystems for path-breaking innovation," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 103-113.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kumar, Mukesh & Raut, Rakesh D. & Mangla, Sachin Kumar & Chowdhury, Soumyadeb & Choubey, Vikas Kumar, 2024. "Moderating ESG compliance between industry 4.0 and green practices with green servitization: Examining its impact on green supply chain performance," Technovation, Elsevier, vol. 129(C).
    2. Sjödin, David & Liljeborg, Alexander & Mutter, Sermed, 2024. "Conceptualizing ecosystem management capabilities: Managing the ecosystem-organization interface," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    3. Erik Hartigh & Claire C.M. Stolwijk & J. Roland Ortt & L. Matthijs Punter, 2023. "Configurations of digital platforms for manufacturing: An analysis of seven cases according to platform functions and types," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-17, December.
    4. Li, Jinghua & Wang, Hongwei & Qu, Qingyun & Zhu, Jiantao & Wang, Jiexiang, 2024. "Actors’ interactions in the evolution of service supply networks of manufacturing firms," International Journal of Production Economics, Elsevier, vol. 272(C).
    5. Wang, Bing & Ma, Ming & Zhang, Zongyi & Li, Chunhong, 2024. "How do the key capabilities of the industrial internet platform support its growth? A longitudinal case study based on the resource orchestration perspective," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    6. Lerch, Christian M. & Horvat, Djerdj & Jasny, Johannes, 2024. "When manufacturers turn into digital platform providers: A transformation model to understand the platformization pathway," International Journal of Production Economics, Elsevier, vol. 273(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kapoor, Kawaljeet & Ziaee Bigdeli, Ali & Dwivedi, Yogesh K. & Schroeder, Andreas & Beltagui, Ahmad & Baines, Tim, 2021. "A socio-technical view of platform ecosystems: Systematic review and research agenda," Journal of Business Research, Elsevier, vol. 128(C), pages 94-108.
    2. Bustinza, Oscar F. & Opazo-Basaez, Marco & Tarba, Shlomo, 2022. "Exploring the interplay between Smart Manufacturing and KIBS firms in configuring product-service innovation performance," Technovation, Elsevier, vol. 118(C).
    3. Tian, Jiamian & Coreynen, Wim & Matthyssens, Paul & Shen, Lei, 2022. "Platform-based servitization and business model adaptation by established manufacturers," Technovation, Elsevier, vol. 118(C).
    4. Silva, Lucas Emmanuel Nascimento & Gomes, Leonardo Augusto de Vasconcelos & Faria, Aline Mariane de & Borini, Felipe Mendes, 2024. "Innovation processes in ecosystem settings: An integrative framework and future directions," Technovation, Elsevier, vol. 132(C).
    5. Jacobides, Michael G. & Cennamo, Carmelo & Gawer, Annabelle, 2024. "Externalities and complementarities in platforms and ecosystems: From structural solutions to endogenous failures," Research Policy, Elsevier, vol. 53(1).
    6. Cenamor, Javier, 2021. "Complementor competitive advantage: A framework for strategic decisions," Journal of Business Research, Elsevier, vol. 122(C), pages 335-343.
    7. Saadatmand, Fatemeh & Lindgren, Rikard & Schultze, Ulrike, 2019. "Configurations of platform organizations: Implications for complementor engagement," Research Policy, Elsevier, vol. 48(8), pages 1-1.
    8. Jan Frederic Nerbel & Markus Kreutzer, 2023. "Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-20, December.
    9. Yuki Inoue & Masataka Hashimoto & Takeshi Takenaka, 2019. "Effectiveness of Ecosystem Strategies for the Sustainability of Marketplace Platform Ecosystems," Sustainability, MDPI, vol. 11(20), pages 1-33, October.
    10. Peng, Hui & Lu, Yaobin & Gupta, Sumeet, 2023. "Promoting value emergence through digital platform ecosystems: Perspectives on resource integration in China," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    11. Andreas Hein & Maximilian Schreieck & Tobias Riasanow & David Soto Setzke & Manuel Wiesche & Markus Böhm & Helmut Krcmar, 2020. "Digital platform ecosystems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(1), pages 87-98, March.
    12. Fabian Schueler & Dimitri Petrik, 2022. "Objectives of platform research: A co-citation and systematic literature review analysis," Papers 2202.08822, arXiv.org.
    13. Mosterd, Lars & Sobota, Vladimir C.M. & van de Kaa, Geerten & Ding, Aaron Yi & de Reuver, Mark, 2021. "Context dependent trade-offs around platform-to-platform openness: The case of the Internet of Things," Technovation, Elsevier, vol. 108(C).
    14. Saeed Khanagha & Shahzad (Shaz) Ansari & Sotirios Paroutis & Luciano Oviedo, 2022. "Mutualism and the dynamics of new platform creation: A study of Cisco and fog computing," Strategic Management Journal, Wiley Blackwell, vol. 43(3), pages 476-506, March.
    15. Cenamor, Javier & Frishammar, Johan, 2021. "Openness in platform ecosystems: Innovation strategies for complementary products," Research Policy, Elsevier, vol. 50(1).
    16. Jovanovic, Marin & Sjödin, David & Parida, Vinit, 2022. "Co-evolution of platform architecture, platform services, and platform governance: Expanding the platform value of industrial digital platforms," Technovation, Elsevier, vol. 118(C).
    17. Panos Constantinides & Ola Henfridsson & Geoffrey G. Parker, 2018. "Introduction—Platforms and Infrastructures in the Digital Age," Information Systems Research, INFORMS, vol. 29(2), pages 381-400, June.
    18. Hou, Hong & Shi, Yongjiang, 2021. "Ecosystem-as-structure and ecosystem-as-coevolution: A constructive examination," Technovation, Elsevier, vol. 100(C).
    19. Gomes, Leonardo Augusto de Vasconcelos & Flechas, Ximena Alejandra & Facin, Ana Lucia Figueiredo & Borini, Felipe Mendes, 2021. "Ecosystem management: Past achievements and future promises," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    20. Thomas, Llewellyn D.W. & Autio, Erkko & Gann, David M., 2022. "Processes of ecosystem emergence," Technovation, Elsevier, vol. 115(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:techno:v:118:y:2022:i:c:s0166497221000298. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/01664972 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.