Value logics for service innovation: practice-driven implications for service-dominant logic
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DOI: 10.1007/s11628-018-0361-1
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- Nguyen Thi Mai Trang & Nguyen Dinh Tho, 2019. "The role of proactive postsales services in supplier innovativeness and customer satisfaction," Service Business, Springer;Pan-Pacific Business Association, vol. 13(2), pages 249-268, June.
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Keywords
Servitization; Product–service system; Advance services; Value co-creation; Digitalization; Business model innovation;All these keywords.
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