La gestión de la comunicación como elemento generador de transparencia en las organizaciones no lucrativas
Non-profit organisations are enjoying an increasing amount of power and influence in Spain when it comes to raising citizen awareness on issues such as the environment, cooperation and human rights. However, they are gradually losing that aura of trust and credibility, due to their close links with companies and governments that make people question their independence. Some scandals or bad management practices have appeared in the press. Also, it is a sector for which we do not have real data, therefore preventing us from knowing how many of these organisations there are or what budgets they work with. Communication management, which can be used as a strategy to increase transparency, is scarcely implemented in non-profit organisations. This type of management could improve their image, increase confidence and strengthen their long-term reputation with all the stakeholders, thus helping them to gain support and legitimacy.
Volume (Year): (2007)
Issue (Month): 57 (April)
|Contact details of provider:|| Postal: |
Phone: 96 382 84 89 / 96 356 22 48
Fax: 96 382 84 92
Web page: http://www.ciriec.es/Email:
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:cic:revcir:y:2007:i:57:p:5-31. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Rafael Chaves)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.