IDEAS home Printed from https://ideas.repec.org/a/khe/journl/v9y2017i2p6-9.html
   My bibliography  Save this article

Internal Communication Marketing Role Within Organization

Author

Listed:
  • Gheorghe Ciobota

Abstract

In terms of marketing communication, this is a relatively new concept which evolved mostly in the last two decades of the twentieth century. The changes that have occurred lately in the world, both economically and socially, politically or culturally, made the need for communication to be very important for a modern organization. In this way, the basic component of marketing, communication, has a greater importance within organizations through its relationship being built with employees, customers, suppliers, distributors or other audiences.

Suggested Citation

  • Gheorghe Ciobota, 2017. "Internal Communication Marketing Role Within Organization," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 9(2), pages 6-9, June.
    • Handle: RePEc:khe:journl:v:9:y:2017:i:2:p:6-9
    as

    Download full text from publisher

    File URL: http://orizonturi.ucdc.ro/arhiva/khe-vol9-nr2-2017/1.%20INTERNAL%20COMMUNICATION%20MARKETING%20ROLE.pdf
    Download Restriction: no
    File URL: http://orizonturi.ucdc.ro/arhiva/khe-vol9-nr2-2017/1.%20INTERNAL%20COMMUNICATION%20MARKETING%20ROLE.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Marketing Communication; Internal Marketing; Relational Marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:9:y:2017:i:2:p:6-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adi Sava (email available below). General contact details of provider: https://edirc.repec.org/data/ffucdro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.