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The Way to Victory-Using Military Strategies in Business Situations

Author

Listed:
  • Bogdan Cernat-Gruici

    () (Bucharest University of Economics, Romania)

Abstract

As military strategy preceded firm strategy, it is natural to state that firm strategy took the majority of its main concepts from the military. Nowadays, the business environment plays an important role in adopting strategic decisions. This implies that in the center of a company’s view, competition stands for one of the important factors. The interactions between economic agents become more and more intense, leading to firm cooperation, strategic partnerships, firm cluster and firm networks. However, there are also many ways for companies to engage in conflict. For some companies the most suitable approach to conflict is the attack. I considered a company from the mobile telecommunication sector in Romania and showed how applied military techniques can improve the company’s performance.

Suggested Citation

  • Bogdan Cernat-Gruici, 2008. "The Way to Victory-Using Military Strategies in Business Situations," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 11(29), pages 99-115, (3).
  • Handle: RePEc:rej:journl:v:11:y:2008:i:29:p:99-115
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    More about this item

    Keywords

    company warfare; firm strategy; military strategy; aggressive behaviour;

    JEL classification:

    • D74 - Microeconomics - - Analysis of Collective Decision-Making - - - Conflict; Conflict Resolution; Alliances; Revolutions
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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