IDEAS home Printed from https://ideas.repec.org/a/ers/journl/vxxviiy2024ispecialap83-93.html
   My bibliography  Save this article

A Graph-Based Recommendation System Leveraging Cosine Similarity for Enhanced Marketing Decisions

Author

Listed:
  • Tomasz Smutek
  • Marcin Kowalski
  • Olena Ivashko
  • Robert Chmura
  • Justyna Sokolowska-Wozniak

Abstract

Purpose: This work aims to present a comprehensive customer recommendation system based on cosine similarity. The primary objective is to develop an effective tool that assists sellers in identifying and recommending similar customers by analyzing their characteristics and behaviors. Design/Methodology/Approach: The methodology analyzes demographic data, purchase history, and other customer characteristics to calculate cosine similarity. This process includes data processing techniques such as feature integration and generating a cosine similarity matrix. The results demonstrate the system's effectiveness through thorough analysis. Findings: The analysis confirms the effectiveness of the proposed recommendation system, revealing that using cosine similarity can identify and recommend similar customers accurately. Practical Implications: The study emphasizes incorporating modern data analysis methods into marketing and customer relationship management. This approach can enhance the efficiency of sales activities and elevate customer satisfaction. Originality/Value: This work offers a novel approach to customer recommendations by employing cosine similarity and innovative data processing techniques. It demonstrates how advanced data analysis methods can be leveraged to improve sales strategies and foster stronger customer relationships.

Suggested Citation

  • Tomasz Smutek & Marcin Kowalski & Olena Ivashko & Robert Chmura & Justyna Sokolowska-Wozniak, 2024. "A Graph-Based Recommendation System Leveraging Cosine Similarity for Enhanced Marketing Decisions," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 83-93.
    • Handle: RePEc:ers:journl:v:xxvii:y:2024:i:speciala:p:83-93
    as

    Download full text from publisher

    File URL: https://ersj.eu/journal/3389/download
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Monika Kulisz & Grzegorz Kłosowski & Tomasz Rymarczyk & Jolanta Słoniec & Konrad Gauda & Wiktor Cwynar, 2024. "Optimizing the Neural Network Loss Function in Electrical Tomography to Increase Energy Efficiency in Industrial Reactors," Energies, MDPI, vol. 17(3), pages 1-17, January.
    2. Eleftherios I. Thalassinos & Bozhana Venediktova & Daniela Staneva-Petkova & Vicky Zampeta, 2013. "Way of Banking Development Abroad: Branches or Subsidiaries," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 69-78.
    3. Vicky Zampeta & Gregory Chondrokoukis, 2023. "A Comprehensive Approach through Robust Regression and Gaussian/Mixed-Markov Graphical Models on the Example of Maritime Transportation Accidents: Evidence from a Listed-in-NYSE Shipping Company," JRFM, MDPI, vol. 16(3), pages 1-30, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:ers:journl:v:volumexxi:y:2018:i:issue4:p:512-523 is not listed on IDEAS
    2. T.V. Shatkovskaya & N.G. Romanenko & Y.A. Naumenko & E.A. Parshina, 2017. "The Problem of Individualization of Legal Entities in Terms of Innovative Development of the Russian Federation and the European Union Economy," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 162-171.
    3. R.V. Shekhovtsov & S.N. Shchemlev, 2017. "State Investment Policy and Priorities of Macroeconomic Structure of Regional Economy Transformation," European Research Studies Journal, European Research Studies Journal, vol. 0(3B), pages 148-162.
    4. Bartosz Przysucha & Pawel Kaleta & Artur Dmowski & Jacek Piwkowski & Piotr Czarnecki & Tomasz Cieplak, 2024. "Product Knowledge Graphs - Creating a Knowledge System for Customer Support," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 150-159.
    5. Czeslawa Christowa, 2023. "Safety Management in Polish Seaports: Identification and Analysis of Threats," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 615-631.
    6. Bartosz Przysucha & Magdalena Halas & Cezary Figura & Natalia Rak & Pawel Barwiak & Adam Hernas, 2024. "Exploring and Analyzing YouTube Communities through Data Mining and Knowledge Graphs," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 94-102.
    7. Irina Japparova & Ramona Rupeika-Apoga, 2017. "Banking Business Models of the Digital Future: The Case of Latvia," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 846-860.
    8. N. N. Balashova & V. A. Melikhov & M.A. Ovchinnikov & E.M. Egorova & E.V. Tokareva, 2016. "Organizational and Methodological Approaches to Development of Accounting Policy for Formation of Integrated Accounting of Interrelated Agricultural Companies," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 153-160.
    9. Pawel Rymarczyk & Cezary Figura & Lukasz Wojciechowski & Kamila Cwik & Piotr Stalinski, 2024. "Evaluating the Effectiveness of Advertising Campaigns in the Fast-Food Industry Using an Analytical Engine," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 126-136.
    10. Kirsneh Alemu Kebede, 2024. "The Effect of Availability of Foreign Exchange and Devaluation of BIRR on the Performance of Companies in Ethiopia (Instance of Sample Company)," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 99-117.
    11. N.A. Dimitriadi & O.N. Voronkova & S.S. Galazova, 2019. "Strategic Instruments to Choose Foreign Target Markets," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(Special 2), pages 100-107.
    12. Aleksey Vladimirovich Gribanov & Vladimir Vladimirovich Mitrokhin & Mariya Viktorovna Vilkova, 2017. "Innovation as the Main Factor for Sustainable Development of a Commercial Bank," European Research Studies Journal, European Research Studies Journal, vol. 0(4A), pages 408-416.
    13. Diellza Kukaj, 2023. "Nominal and Real Convergence of European Union and Western Balkan Countries: A Panel Data Analysis," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 69-84.
    14. Bilgehan Tekin, 2021. "Modeling the Relation of Financial Integration-Economic Growth with GMM and QR Methods," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 8, pages 32-47.
    15. Evgeny V. Frank & Oksana V. Mashevskaya & Lilia V. Ermolina, 2016. "Innovational Mechanism of Implementation of Cluster Initiatives in Business," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 179-188.
    16. Silviu Carstina & Marian Siminica & Daniel Circiumaru & Anca Bandoi, 2015. "Country Risk Decision-Maker in Applying the Yield Cash-Flow Estimate," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 1-79–89.
    17. Elena Nikolaevna Zakharova & Anzaur Aslanbekovich Kerashev & Aleksandr Aleksandrovich Mokrushin & Ruslan Aslancherievich Tkhagapso & Marine Zaurovna Abesalashvili, 2015. "Government Control over Innovative Ventures in the West European Countries," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 97-109.
    18. Ilona & Urbanyi-Popiolek, 2023. "Development of the Ferry and Ro-Ro Industry in an Uncertain Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 855-864.
    19. Faris Nasif Al Shubiri & Syed Ahsan Jamil, 2017. "Assessing the Determinants of Interest Rate Spread of Commercial Banks in Oman: An Empirical Investigation," European Research Studies Journal, European Research Studies Journal, vol. 0(2A), pages 90-108.
    20. Grzegorz Bartnik & Tomasz Sidor & Winczyslaw Jastrzebski & Jacek Piwkowski & Ewelina Jurczak, 2024. "Descriptive Analysis of Supply Chain Data: Patterns, Relationships, and Strategic Insights," European Research Studies Journal, European Research Studies Journal, vol. 0(Special A), pages 114-125.
    21. G.A. Batischeva & M.Yu. Denisov & I.V. Rybchinskaya & M.B. Stryukov, 2018. "Regional Development and Banking Activities," European Research Studies Journal, European Research Studies Journal, vol. 0(Special1), pages 455-465.

    More about this item

    Keywords

    Recommendation system; cosine similarity; customer behavior analysis.;
    All these keywords.

    JEL classification:

    • C45 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Neural Networks and Related Topics
    • C63 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling - - - Computational Techniques
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ers:journl:v:xxvii:y:2024:i:speciala:p:83-93. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marios Agiomavritis (email available below). General contact details of provider: https://ersj.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.