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Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing

Author

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  • Alin OPREANA

    (Lucian Blaga University of Sibiu)

Abstract

E-shopping has the potential to replace traditional in-store shopping. It is well perceived that information and communication technologies have great impacts on modern society - they are changing how and where we work, shop, and in general terms how we live our lives. In this study, we use a survey instrument to examine the association between experience level with Internet and e-shopping and consumers’ frequency of online purchasing, while considering sex as a passive influencer. We study these relationships in a multinomial logistic regression model that is aimed at online retailers to help them improve their understanding of their consumers’ characteristics and propensity to buy through Internet retailing. Tracking the online journey of consumers will help enhance the attractiveness of this new retailing medium to current and potential customers.

Suggested Citation

  • Alin OPREANA, 2013. "Examining Online Shopping Services in Relation to Experience and Frequency of Using Internet Retailing," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 17-27.
    • Handle: RePEc:exp:mkting:v:1:y:2013:i:1:p:17-27
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    Citations

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    Cited by:

    1. Aleksandar Brzakovic & Tomislav Brzakovic & Darjan Karabasevic & Gabrijela Popovic, 2021. "Empirical Analysis of the Influence of Digital Marketing Elements on Service Quality Variables in the Small- and Medium-Sized Enterprises Sector in the Republic of Serbia," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
    2. Simona VINEREAN, 2017. "Content Marketing Strategy. Definition, Objectives and Tactics," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 92-98.
    3. Radka Bauerova, 2019. "Online Grocery Shopping Acceptance: The Impact on the Perception of New Technologies and Loyalty in Retailing," Central European Business Review, Prague University of Economics and Business, vol. 2019(3), pages 18-34.
    4. Simona VINEREAN & Alin OPREANA, 2014. "Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 1-14.

    More about this item

    Keywords

    frequency of online shopping; Internet retailing; online services; online shopping services;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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