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Complexity and Accuracy in Consumer Choice : The Double Benefits of Being the Consistently Better Brand

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  • Conlon, B.J.

    (Tilburg University, School of Economics and Management)

  • Dellaert, B.G.C.

    (Tilburg University, School of Economics and Management)

  • van Soest, A.H.O.

    (Tilburg University, School of Economics and Management)

Abstract

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Suggested Citation

  • Conlon, B.J. & Dellaert, B.G.C. & van Soest, A.H.O., 2001. "Complexity and Accuracy in Consumer Choice : The Double Benefits of Being the Consistently Better Brand," Other publications TiSEM 20bb5327-7ab0-4bc6-a2c6-b, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:20bb5327-7ab0-4bc6-a2c6-b065df94fa9b
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    References listed on IDEAS

    as
    1. Shugan, Steven M, 1980. "The Cost of Thinking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(2), pages 99-111, Se.
    2. Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470.
    3. Louis Anthony Cox Jr. & Weihsueh A. Chiu & David M. Hassenzahl & Daniel M. Kammen, 2000. "Response," Risk Analysis, John Wiley & Sons, vol. 20(3), pages 295-296, June.
    4. Gregory W. Fischer & Mary Frances Luce & Jianmin Jia, 2000. "Attribute Conflict and Preference Uncertainty: Effects on Judgment Time and Error," Management Science, INFORMS, vol. 46(1), pages 88-103, January.
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    Cited by:

    1. Zawojska, Ewa & Czajkowski, Mikolaj & Giergiczny, Marek, 2018. "Valuing tap water quality improvements using stated preference methods. Does the number of discrete choice options matter?," 2018 Annual Meeting, August 5-7, Washington, D.C. 274019, Agricultural and Applied Economics Association.
    2. Link, Heike, 2015. "Is car drivers’ response to congestion charging schemes based on the correct perception of price signals?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 71(C), pages 96-109.

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