IDEAS home Printed from https://ideas.repec.org/p/gtr/gatrjs/jber200.html
   My bibliography  Save this paper

Stakeholders' Participatory Framework in Rice Agribusiness

Author

Listed:
  • Mustika Sufiati Purwanegara

    (School of Business and Management, Institut Teknologi Bandung, Indonesia Author-2-Name: Nita Garnida Author-2-Workplace-Name: School of Business and Management, Institut Teknologi Bandung, Indonesia Author-3-Name: Nurrani Kusumawati Author-3-Workplace-Name: School of Business and Management, Institut Teknologi Bandung, Indonesia Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

Objective - The purpose of this paper is to investigate the ways rice producers work with other stakeholders to maximize business potential of rice agribusiness by identifying problems, suggesting solutions, and developing a stakeholders' participatory framework as a guideline tool for the implementation. Methodology/Technique - We conducted a mixed method of qualitative and quantitative research, which was structured in accordance with participatory processes. First, we identified rice agribusiness underlying problem from the supply side through interview to the rice producer and retail observation; and from the demand side by assessing consumer preference through focus group discussion followed by survey to 396 respondents using conjoint analysis. Then, we held stakeholders dialogue involving 56 farmers and 17 cooperative employees. Findings - This research identified key stakeholders and the way they participate in 3 areas of rice agribusiness, i.e., rice production, skill and knowledge, and marketing strategy to position the authentic characteristics of Pandan Wangi rice from West Java, Indonesia with Geographical Indication certification as signal of quality for its target market. Novelty - This paper contributes a different approach of stakeholders' participatory framework by focusing on the specific area of participation in rice category. Type of Paper - Empirical.

Suggested Citation

  • Mustika Sufiati Purwanegara, 2021. "Stakeholders' Participatory Framework in Rice Agribusiness," GATR Journals jber200, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jber200
    DOI: https://doi.org/10.35609/jber.2021.5.4(6)
    as

    Download full text from publisher

    File URL: http://gatrenterprise.com/GATRJournals/JBER/pdf_files/JBERVol5(4)2021/6.Mustika%20Sufiati%20Purwanegara.pdf
    Download Restriction: http://gatrenterprise.com/GATRJournals/online_submission.html
    File URL: https://libkey.io/https://doi.org/10.35609/jber.2021.5.4(6)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Mirela-Cristina Voicu, 2013. "Characteristics Of The Consumer Preferences Research Process," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 1(1), pages 126-134, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      Consumer Preference; Geographical Indication; Participatory Framework; Rice Producer; Stakeholders;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

      NEP fields

      This paper has been announced in the following NEP Reports:

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gtr:gatrjs:jber200. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Prof. Dr. Abd Rahim Mohamad (email available below). General contact details of provider: http://gatrenterprise.com .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.