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Characteristics Of The Consumer Preferences Research Process

Author

Listed:
  • Mirela-Cristina Voicu

    (Faculty of Economic Sciences, „Nicolae Titulescu" University, Bucharest, Romania)

Abstract

Information is one of the most important resources that a company must possess. Some information is hidden deep in the black box - the mind of the consumer, as in the case of information about consumer preferences. Although it seems a concept difficult to grasp, it was shown that consumer preferences can be effectively measured and their research may provide a deeper understanding of the choices that consumers make when deciding to select an offer against another and when deciding to continue in time the relationship with one supplier. The following paper reveals some important aspects regarding the use of information regarding consumer preferences, the fundamentals behind consumer preferences research and the milestones in the consumer preferences research process.

Suggested Citation

  • Mirela-Cristina Voicu, 2013. "Characteristics Of The Consumer Preferences Research Process," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 1(1), pages 126-134, May.
    • Handle: RePEc:ntu:ntugeo:vol1-iss1-13-126
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    File URL: http://www.globeco.ro/wp-content/uploads/vol/split/vol_1_no_1/geo_2013_vol1_art_015.pdf
    File Function: First version, 2013
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    Citations

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    Cited by:

    1. Mustika Sufiati Purwanegara, 2021. "Stakeholders' Participatory Framework in Rice Agribusiness," GATR Journals jber200, Global Academy of Training and Research (GATR) Enterprise.

    More about this item

    Keywords

    marketing research; consumer behavior; consumer preferences; dimensions of consumer behavior;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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