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Un caso de marketing turístico: el agroturismo en el País Vasco

Author

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  • Mediano Serrano, Lucía

Abstract

[ES] El agroturismo vasco, que data del año 1988, responde a una modalidad de turismo desarrollada en el medio rural, con la peculiaridad de llevarse a cabo en una explotación agraria y ser desempeñada por agricultores que combinan su labor agrícola con la prestación de servicios. La aplicación del marketing en esta forma turística ha sido hasta el momento escasa y se ha canalizado básicamente a través de la Administración Autonómica.

Suggested Citation

  • Mediano Serrano, Lucía, 2002. "Un caso de marketing turístico: el agroturismo en el País Vasco," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    • Handle: RePEc:ehu:cuader:6995
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