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Online Marketing for Small Strategic Thinking Farmers in Organic Farming

Author

Listed:
  • Ciorasteanu Gianina

    ("Constantin Brancoveanu" University from Pitesti)

  • Mihailescu Mariana

    (Faculty of Management Marketing in Economic Affairs Braila)

Abstract

Organic farming aims at producing authentic respecting nature. Organic agriculture in the European Union is one of the most dynamic sectors. In recent years, organic farming sector in Romania has experienced strong growth by increasing the number of certified organic operators. Due to biodiversity, large agricultural areas, fallow land, fertile land, clean water reserves, Romania can be considered awaking giant of organic farming. The boom in organic production must be combined with the development part of the marketing process. Today increasingly more people are informing online. Strategic thinking farmers are aware that they must engage in online business promotion. Involvement provides small farmers a chance to address: to a larger audience, to particular groups, to communicate fast, to communicate on a personal basis with clients or potential customers.

Suggested Citation

  • Ciorasteanu Gianina & Mihailescu Mariana, 2013. "Online Marketing for Small Strategic Thinking Farmers in Organic Farming," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 752-756, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:1:p:752-756
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    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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