IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v6y2019i4p1771-1783.html
   My bibliography  Save this article

Prospects for innovations in marketing of economic educational services in Ukraine

Author

Listed:
  • Nadiia Lysytsia

    (Simon Kuznets Kharkiv National University of Economics, Ukraine)

  • Maryna Martynenko

    (Simon Kuznets Kharkiv National University of Economics, Ukraine)

  • Tamara Prytychenko

    (Simon Kuznets Kharkiv National University of Economics, Ukraine)

  • Oleksandra Gron

    (Simon Kuznets Kharkiv National University of Economics, Ukraine)

  • Maryna Us

    (Simon Kuznets Kharkiv National University of Economics, Ukraine)

Abstract

The article is devoted to the prospects for innovations in marketing of economic educational services in Ukraine. The research of expectations and requirements of employers for competencies of graduates of institutions of higher economic education has been conducted. «Career growth» has been chosen as the main criterion for determining the totality of competencies of graduates significant for employers. The clustering of employers was carried out on the results of the survey of employers and their assessments of the requirements for competencies of graduates of institutions of higher economic education, necessary for «career growth». The following clusters have been identified: «perfectionists», «maximalists» and «minimalists», who have different requirements for competencies of graduates of institutions of higher economic education. The obtained results became the basis for determining the prospects for innovations in marketing of economic educational services, orienting graduates at certain behavioral models in the process of study. This will be the key to their success in the field of professional activity.

Suggested Citation

  • Nadiia Lysytsia & Maryna Martynenko & Tamara Prytychenko & Oleksandra Gron & Maryna Us, 2019. "Prospects for innovations in marketing of economic educational services in Ukraine," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 1771-1783, June.
    • Handle: RePEc:ssi:jouesi:v:6:y:2019:i:4:p:1771-1783
    DOI: 10.9770/jesi.2019.6.4(16)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/24/Lysytsia_Prospects_for_innovations_in_marketing_of_economic_educational_services_in_Ukraine.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/319
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi.2019.6.4(16)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Etzkowitz, Henry & Leydesdorff, Loet, 2000. "The dynamics of innovation: from National Systems and "Mode 2" to a Triple Helix of university-industry-government relations," Research Policy, Elsevier, vol. 29(2), pages 109-123, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Inna Gryshova & Nataliia Demchuk & Iryna Koshkalda & Nataliia Stebliuk & Nataliia Volosova, 2019. "Strategic Imperatives of Managing the Sustainable Innovative Development of the Market of Educational Services in the Higher Education System," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    2. Marcel Lincényi & Jaroslav Čársky, 2021. "Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 3(1), pages 29-40, March.
    3. Marcel Lincényi & Jaroslav Čársky, 2021. "Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic," Post-Print hal-03583744, HAL.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yoon, Junghyun & Lee, Hee Yong & Dinwoodie, John, 2015. "Competitiveness of container terminal operating companies in South Korea and the industry–university–government network," Transportation Research Part A: Policy and Practice, Elsevier, vol. 80(C), pages 1-14.
    2. Marius Băban & Călin Florin Băban & Tudor Mitran, 2023. "Universities as an External Knowledge Source for Industry: Investigating the Antecedents’ Impact on the Importance Perception of Their Collaboration in Open Innovation Using an Ordinal Regression-Neur," Mathematics, MDPI, vol. 11(7), pages 1-23, March.
    3. Balland, Pierre-Alexandre & Boschma, Ron, 2022. "Do scientific capabilities in specific domains matter for technological diversification in European regions?," Research Policy, Elsevier, vol. 51(10).
    4. Mario Coccia, 2003. "Scale Of Technology Magnitude For Measuring The Spatial Attract Of Technology Transfer," CERIS Working Paper 200304, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
    5. Edurne Magro Montero & Mari Jose Aranguren & Mikel Navarro, 2011. "Smart Specialisation Strategies: The Case of the Basque Country," Working Papers 2011R07, Orkestra - Basque Institute of Competitiveness.
    6. Agnieszka Kuś & Dorota Grego-Planer, 2021. "A Model of Innovation Activity in Small Enterprises in the Context of Selected Financial Factors: The Example of the Renewable Energy Sector," Energies, MDPI, vol. 14(10), pages 1-17, May.
    7. Reis, Anabela & Heitor, Manuel & Amaral, Miguel & Mendonça, Joana, 2016. "Revisiting industrial policy: Lessons learned from the establishment of an automotive OEM in Portugal," Technological Forecasting and Social Change, Elsevier, vol. 113(PB), pages 195-205.
    8. Roberto Iorio & Sandrine Labory & Francesco Rentocchini, 2014. "Academics’ Motivations and Depth and Breadth of Knowledge Transfer Activities," Working Papers 1401, c.MET-05 - Centro Interuniversitario di Economia Applicata alle Politiche per L'industria, lo Sviluppo locale e l'Internazionalizzazione.
    9. Su, Hsin-Ning & Moaniba, Igam M., 2017. "Investigating the dynamics of interdisciplinary evolution in technology developments," Technological Forecasting and Social Change, Elsevier, vol. 122(C), pages 12-23.
    10. Filippova, Irina & Unknown, Unknown, 2013. "Кластерные Стратегии И Кластерные Инициативы: Перспективы И Факторы Эффективной Кластеризации [Cluster strategy and cluster initiatives: prospects and factors of effective clustering]," MPRA Paper 49949, University Library of Munich, Germany.
    11. Petersen, Alexander M. & Rotolo, Daniele & Leydesdorff, Loet, 2016. "A triple helix model of medical innovation: Supply, demand, and technological capabilities in terms of Medical Subject Headings," Research Policy, Elsevier, vol. 45(3), pages 666-681.
    12. Battaglia, Daniele & Landoni, Paolo & Rizzitelli, Francesco, 2017. "Organizational structures for external growth of University Technology Transfer Offices: An explorative analysis," Technological Forecasting and Social Change, Elsevier, vol. 123(C), pages 45-56.
    13. Hayashi, Takayuki, 2003. "Effect of R&D programmes on the formation of university-industry-government networks: comparative analysis of Japanese R&D programmes," Research Policy, Elsevier, vol. 32(8), pages 1421-1442, September.
    14. Duk Hee Lee & Il Won Seo & Ho Chull Choe & Hee Dae Kim, 2012. "Collaboration network patterns and research performance: the case of Korean public research institutions," Scientometrics, Springer;Akadémiai Kiadó, vol. 91(3), pages 925-942, June.
    15. Giuseppe Calignano & Rune Dahl Fitjar & Dieter Franz Kogler, 2018. "The core in the periphery? The cluster organization as the central node in the Apulian aerospace district," Regional Studies, Taylor & Francis Journals, vol. 52(11), pages 1490-1501, November.
    16. Emanuela Todeva & Ruslan Rakhmatullin, 2016. "Industry Global Value Chains, Connectivity and Regional Smart Specialisation in Europe. An Overview of Theoretical Approaches and Mapping Methodologies," JRC Research Reports JRC102801, Joint Research Centre.
    17. Lukovics, Miklós & Zuti, Bence, 2016. "Modern universities in a digital environment," MPRA Paper 77459, University Library of Munich, Germany.
    18. Serrano García, Jakeline & Acevedo Álvarez, Carlos Alberto & Castelblanco Gómez, Johnatan Mauricio & Arbeláez Toro, Juan José, 2017. "Measuring organizational capabilities for technological innovation through a fuzzy inference system," Technology in Society, Elsevier, vol. 50(C), pages 93-109.
    19. Federico Caviggioli & Alessandra Colombelli & Antonio De Marco & Giuseppe Scellato & Elisa Ughetto, 2023. "Co-evolution patterns of university patenting and technological specialization in European regions," The Journal of Technology Transfer, Springer, vol. 48(1), pages 216-239, February.
    20. Xiaoran Zheng & Yuzhuo Cai, 2022. "Transforming Innovation Systems into Innovation Ecosystems: The Role of Public Policy," Sustainability, MDPI, vol. 14(12), pages 1-26, June.

    More about this item

    Keywords

    innovations; marketing; economic educational services; employers; competences; institutions of higher economic education;
    All these keywords.

    JEL classification:

    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:6:y:2019:i:4:p:1771-1783. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.