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Omni-Channel Retailing

Author

Listed:
  • ROWELL, James

Abstract

Since the advent of the internet, shopping has been a key component in its commercial use and usefulness. Products and services such as books, clothing, household goods, theatre/cinema tickets and holidays were some of the original offerings. Over time the range of products and services available has been extended significantly. However in the last few years it is not the product set that is the area of dynamism, but the ways in which retailers and shoppers are using the internet to purchase goods and services. The most recent expression of this is Omni-Channel Retailing as coined by the John Lewis Partnership (JLP) in the UK.

Suggested Citation

  • ROWELL, James, 2013. "Omni-Channel Retailing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(2), pages 12-15, July.
  • Handle: RePEc:rdc:journl:v:4:y:2013:i:2:p:12-15
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    File URL: http://crd-aida.ro/RePEc/rdc/v4i2/2.pdf
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    More about this item

    Keywords

    Internet Shopping; Multi-Channels; Customer Benefits and Loyalty;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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