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Omni-Channel Retailing


  • ROWELL, James


Since the advent of the internet, shopping has been a key component in its commercial use and usefulness. Products and services such as books, clothing, household goods, theatre/cinema tickets and holidays were some of the original offerings. Over time the range of products and services available has been extended significantly. However in the last few years it is not the product set that is the area of dynamism, but the ways in which retailers and shoppers are using the internet to purchase goods and services. The most recent expression of this is Omni-Channel Retailing as coined by the John Lewis Partnership (JLP) in the UK.

Suggested Citation

  • ROWELL, James, 2013. "Omni-Channel Retailing," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 4(2), pages 12-15, July.
  • Handle: RePEc:rdc:journl:v:4:y:2013:i:2:p:12-15

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    References listed on IDEAS

    1. GREU, Victor, 2012. "Searching The Right Tracks Of New Technologies In The Earth Race For A Balance Between Progress And Survival," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 3(1), pages 07-13, February.
    2. GREU, Victor, 2011. "Evaluating The Development Steps Based On Life-Inspired Strategies For The Information And Communications Technologies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 2(4), pages 11-19, December.
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    More about this item


    Internet Shopping; Multi-Channels; Customer Benefits and Loyalty;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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