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Food Safety and Sustainability ? An Exploratory Approach at the Level of the Romanian Wine Production Companies

Author

Listed:
  • Gheorghe Epuran

    (Faculty of Economic Sciences and Business Administration, Transilvania University in Brasov)

  • Gabriel Bratucu

    (Faculty of Economic Sciences and Business Administration, Transilvania University in Brasov)

  • Oana Barbulescu

    (Faculty of Economic Sciences and Business Administration, Transilvania University in Brasov)

  • Nicoleta Andreea Neacsu

    (Faculty of Economic Sciences and Business Administration, Transilvania University in Brasov)

  • Anca Madar

    (Faculty of Economic Sciences and Business Administration, Transilvania University in Brasov)

Abstract

This article aims at identifying and analyzing opinions referring to the necessity, opportunity and efficiency of the implementation of the strategies and sustainable development practices in the wine industry as food safety is considered a component of sustainability. The main objective of the paper is to create a clear picture of the existing willingness of companies to adopt marketing strategies that should contribute to increasing food security by increasing the quality of wine and which should be based on the principles of sustainability. In this sense, the authors conducted some qualitative marketing research in which 15 managers from wine producing companies from Romania's wine-growing areas were interviewed. The research highlights the relationship between responsible consumption, food safety and sustainability, and the authors believe that such an association is relevant to the economic and social context of the European Union and other parts of the world. The novelty of this research refers to the analysis of the relationship between the responsible wine consumption and sustainability, to the identification of the opinions of the wine companies managers regarding the benefits and the limits of M2M and IoT technologies, to the emphasis of the marketing strategies and techniques considered innovative in the field of viticulture, as well as to the association of the concept of food safety by wine consumption to the aspects related to education and culture.

Suggested Citation

  • Gheorghe Epuran & Gabriel Bratucu & Oana Barbulescu & Nicoleta Andreea Neacsu & Anca Madar, 2018. "Food Safety and Sustainability ? An Exploratory Approach at the Level of the Romanian Wine Production Companies," The Audit Financiar journal, Chamber of Financial Auditors of Romania, vol. 20(47), pages 151-151, February.
  • Handle: RePEc:aud:audfin:v:20:y:2018:i:47:p:151
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    Citations

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    Cited by:

    1. Dan Bodescu & Alexandru-Dragoş Robu & Andy Felix Jităreanu & Ioan Puiu & Andrei Mihai Gafencu & Florin Daniel Lipşa, 2022. "Work Satisfaction in the Food Industry—A Premise for Economic Performance," Agriculture, MDPI, vol. 12(7), pages 1-21, July.
    2. Salim, Kinan & Disli, Mustafa & Ng, Adam & Dewandaru, Ginanjar & Nkoba, Malik Abdulrahman, 2023. "The impact of sustainable banking practices on bank stability," Renewable and Sustainable Energy Reviews, Elsevier, vol. 178(C).
    3. Iulia Diana Popa & Dan-Cristian Dabija, 2019. "Developing the Romanian Organic Market: A Producer’s Perspective," Sustainability, MDPI, vol. 11(2), pages 1-15, January.
    4. Dan-Cristian Dabija & Raluca Băbuț, 2019. "Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    5. Jesús López-Santiago & Amelia Md Som & Fahmi Asyadi Bin Md Yusof & Fernando R. Mazarrón & María Teresa Gómez-Villarino, 2024. "Exploring Sustainability in Wineries: Evaluating Food Safety and Environmental Management Aligning with the Farm to Fork Strategy," Agriculture, MDPI, vol. 14(3), pages 1-35, February.

    More about this item

    Keywords

    sustainable development; food safety; European legislation; wine quality; wine industry; marketing strategies; education; Machine to Machine; Internet of Things.;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

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