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Dış kaynaklardan yararlanma’nın bir modeli olarak bayilik sisteminde sözleşme ve kontrol değişkenlerinin güven ve bağlılığa olan etkileri ve bayilerin işbirliğini artırma arzusu

Listed author(s):
  • Mehmet BEYTUR

    (Türk Telekom)

  • Serkan AYDIN

    (Gebze Yüksek Teknoloji Enstitüsü)

Registered author(s):

    Dış Kaynaklardan Yararlanma; bir işletmenin temel yeteneklerinden olmayan faaliyetlerini, konusunda uzmanlaşmış ve etkili başka işletmelere devretmesine dayalı bir yönetim stratejisidir. Bu çalışmada dış kaynaklardan yararlanma uygulamalarında önemli görülen sözleşme, kontrol, güven, bağlılık ve ilişkiyi artırma ve devam etme arzusu kavramları üzerinde tartışılmış ve bir model oluşturulmuştur. Teorik bölümde ortaya atılan hipotezler, 638 adet Türk Telekom AŞ bayisine yapılan anket çalışması ile test edilmekte ve sonuçların tartışılması ile makale sona ermektedir.

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    Article provided by Bilgesel Yayincilik in its journal İktisat İşletme ve Finans.

    Volume (Year): 21 (2006)
    Issue (Month): 243 ()
    Pages: 17-30

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    Handle: RePEc:iif:iifjrn:v:21:y:2006:i:243:p:17-30
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