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Helpful or not? A Review about the Role of Social Media in Higher Education Admission Campaigns

Author

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  • Alexandru Grigoras

    (“Alexandru Ioan Cuza†University of Iasi, Romania)

Abstract

Communication through the social networks in the educational field has been and continues to be a rather under-researched topic. This study is a sinthesis of literature which aims at sheding some light at how higher education institutions use social media during the admission campaigns. Findings shows that strategy regarding the content posted on social is very important and without interesting and captivating content, the presence on social networks is not useful for an institution. Public institutions should understand the market dynamics and technology evolution and try to find and apply new, more effective communication tools.

Suggested Citation

  • Alexandru Grigoras, 2022. "Helpful or not? A Review about the Role of Social Media in Higher Education Admission Campaigns," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 583-590, September.
    • Handle: RePEc:ovi:oviste:v:xxii:y:2022:i:1:p:583-590
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    File URL: https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/16.pdf
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    References listed on IDEAS

    as
    1. Adam Peruta & Alison B. Shields, 2017. "Social media in higher education: understanding how colleges and universities use Facebook," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(1), pages 131-143, January.
    2. Efthymios Constantinides & Marc C. Zinck Stagno, 2012. "Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice," International Journal of Technology and Educational Marketing (IJTEM), IGI Global, vol. 2(1), pages 41-58, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    higher education; Romania; social media; literature review;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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