Qualitative Marketing Research Regarding The Impact Of The Romanian Legal Framework On The Activity Of Leasing Companies
In the context of a diversified financial market, companies have identifiedseveral opportunities, including the leasing, which offers the possibility of using goods andequipments, from the most modern ones, without charging the financial management with theweight of a purchase that an accelerated scientifical and technical progress would turn it intoa useless task. The leasing technique hasn‘t left indifferent the judicial and monetaryauthorities, the parties involved losing quickly the freedom of organizing the relations on theirown. This situation was a result of the fact that, showing interest for various sectorsof national economy, leasing became the subject of distinctive regulations. In this context,during October-November 2011, there was designed a qualitative marketing research, whichhad as the main objective the analysis of the attitudes and opinions of the managers of leasingcompanies from Brasov City, regarding the impact of the relevant legislation on their activity.The research results highlighted, on one hand, the problems they had to face because of thenumerous specific inaccuracies in the Romanian legal framework and, on the other hand, thechanges they could bring to the legislation in force. These results provided valuableinformation to the management of the leasing companies, also representing a reference pointin designing a future quantitative marketing research, which is of descriptive nature.
Volume (Year): 1 (2012)
Issue (Month): 14 ()
|Contact details of provider:|| |
When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:1:y:2012:i:14:p:24. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.