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Principii teoretice in dezvoltarea si implementarea chestionarelor ca instrumente de sondare a pietei

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  • Mihaela Constantinescu

    () (School of Marketing, Bucharest University of Economic Studies)

Abstract

Ne aflam intr-o era informationala, in care luarea deciziilor se bazeaza pe numarul si acuratetea informatiilor detinute, astfel ca lipsa acestora sau obtinerea unor informatii incorecte poate duce la implementarea unor decizii strategice eronate cu repercusiuni majore asupra activitatii viitoare a organizatiei pe piata. Astfel ca, in proiectarea unei cercetarii trebuie sa se tina cont intotdeauna de instrumentul de culegere a informatiilor, in cazul unui sondaj, acest instrument purtand denumirea de chestionar. Acest articol incearca o prezentare succinta a celor mai importante reguli privind construirea unui chestionar, accentul punandu-se pe ordinea intrebarilor din chestionar.

Suggested Citation

  • Mihaela Constantinescu, 2011. "Principii teoretice in dezvoltarea si implementarea chestionarelor ca instrumente de sondare a pietei," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 68-78, June.
  • Handle: RePEc:ase:journl:v:5:y:2011:i:2:p:68-78
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    Keywords

    sondaj; chestionar; proiectarea intrebarilor; ordinea intrebarilor; survey; questionnaire; questions design; questions order;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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