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Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta

Author

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  • Ana Florina Fecioru

    (University of Bucharest)

Abstract

The process of developing a brand identity represent the first step in promoting Danube Delta like a destination dedicated to responsible tourism activities. In this paper the creation of this brand protype represents the stage of a creative marketing exercise. Danube Delta is considered a marketable product: it has tangible and intangible attributes, and is offering a series of emotional and rational benefits to the tourists.

Suggested Citation

  • Ana Florina Fecioru, 2012. "Driving values and visual identity in the process of developing the tourism brand destination for Danube Delta," International Journal for Responsible Tourism, Fundatia Amfiteatru, vol. 1(1), pages 57-66, October.
  • Handle: RePEc:amf:ijrtfa:v:1:y:2012:i:1:p:57-66
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    More about this item

    Keywords

    biodiversity; brand; Danube Delta; identity; tourism;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics
    • P28 - Economic Systems - - Socialist Systems and Transition Economies - - - Natural Resources; Environment
    • I25 - Health, Education, and Welfare - - Education - - - Education and Economic Development
    • Q20 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - General
    • Q30 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation - - - General

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