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Event and festival in Cirebon: Review of shariah marketing mix


  • Jaelani, Aan


This paper reviewed the event and festival tourism held in Cirebon the last few years very heavily promoted. Cirebon as the gate of secret and as a metropolitan city has many tourist attractions and facilities adequate infrastructure as one of the tourist traffic in Indonesia. With the review of documents and trend analysis, the shariah marketing mix approach in the promotion of events and festivals in Cirebon, both in the field of religious and traditions, art and culture, culinary, natural beauty, and the local economy offers a new concept in marketing tourism products which emphasize aspects locality and uniqueness noticed preservation, and also principles of shariah ensure their halal products and values of business ethics in marketing.

Suggested Citation

  • Jaelani, Aan, 2017. "Event and festival in Cirebon: Review of shariah marketing mix," MPRA Paper 78624, University Library of Munich, Germany, revised 11 Apr 2017.
  • Handle: RePEc:pra:mprapa:78624

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    References listed on IDEAS

    1. Aan JAELANI, 2016. "Religious Heritage Tourism and Creative Economy in Cirebon: The Diversity of Religious, Cultures and Culinary," Journal of Social and Administrative Sciences, KSP Journals, vol. 3(1), pages 63-76, March.
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    4. Aan JAELANI, 2016. "Islamic Tourism Development in Cirebon: The Study Heritage Tourism in Islamic Economic Perspective," Journal of Economics Bibliography, KSP Journals, vol. 3(2), pages 215-235, June.
    5. Blake, Adam & Arbache, Jorge Saba & Sinclair, Thea & Teles, Vladimir Kuhl, 2010. "Tourism and poverty relief," Textos para discussão 237, FGV EESP - Escola de Economia de São Paulo, Fundação Getulio Vargas (Brazil).
    6. Aan Jaelani, 2017. "Halal Tourism Industry in Indonesia: Potential and Prospects," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 25-34.
    7. Aan JAELANI, 2016. "Cirebon as the Silk Road: A New Approach of Heritage Tourisme and Creative Economy," Journal of Economics and Political Economy, KSP Journals, vol. 3(2), pages 264-283, June.
    8. Logar, Ivana, 2010. "Sustainable tourism management in Crikvenica, Croatia: An assessment of policy instruments," Tourism Management, Elsevier, vol. 31(1), pages 125-135.
    9. Kevin Fox Gotham, 2002. "Marketing Mardi Gras: Commodification, Spectacle and the Political Economy of Tourism in New Orleans," Urban Studies, Urban Studies Journal Limited, vol. 39(10), pages 1735-1756, September.
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    More about this item


    event; festival; halal tourism; shariah marketing mix;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • Z1 - Other Special Topics - - Cultural Economics

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