IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxiiy2012i1p880-884.html
   My bibliography  Save this article

Online Performance Through the Affiliate Marketing

Author

Listed:
  • Morozan Cristian

    (“Constantin Brancoveanu” University from Piteºti Faculty of Administrative and Communication Sciences Brãila)

  • Enache Elena

    (“Constantin Brancoveanu” University from Piteºti Faculty of Management-Marketing in Economic Affairs Brãila)

Abstract

The extension of businesses presence in the online environment permanently determines the identification of new ways to make them more dynamic, to increase their efficiency by attracting public and potential acquisitions. One of these methods is the affiliate marketing which is a practice in which the merchant (business owner) rewards one or more affiliates (partners) for each visitor or customer brought by his or their marketing efforts. Basically, through affiliate marketing there are promoted a company's products and, instead, is earned a commission if the sale is made. It works similar to real-world business based on commission, in terms of a win-win transaction.

Suggested Citation

  • Morozan Cristian & Enache Elena, 2013. "Online Performance Through the Affiliate Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 880-884, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:1:p:880-884
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2013p1.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    online; affiliate marketing; customer; merchant.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xii:y:2012:i:1:p:880-884. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.