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Marketing of high school: challenges and evaluation of problems

Author

Listed:
  • Bonchukova, D.

    (Marketing and Strategic Planning Department at Herzen’s Russian State Pedagogical University)

  • Starobinskaya, N.

    (Marketing and Strategic Planning Department at Herzen’s Russian State Pedagogical University)

Abstract

In the modern era, the era of impalpable assets and intensifying competition universities more and more attention should be paid to the construction of effective marketing services. In this article for a Herzen State Pedagogical University of Russia deals with the problems of organization of marketing approaches to assessing its effectiveness and detail the possible changes that make the service more efficient.

Suggested Citation

  • Bonchukova, D. & Starobinskaya, N., 2013. "Marketing of high school: challenges and evaluation of problems," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_16_13
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    File URL: http://www.marketing-mba.ru/article/v3_13/bonchukova.pdf
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    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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