Kundenerfahrung als Forschungsgegenstand im Marketing - Konzeptionalisierung, Operationalisierung und empirische Befunde
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More about this item
KeywordsKundenerfahrung; Kundenerlebnis; Kundenvertrautheit; Kausalanalyse; Partial Least Squares; Internet-Handel;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-06-04 (All new papers)
- NEP-GER-2011-06-04 (German Papers)
- NEP-MKT-2011-06-04 (Marketing)
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