Report NEP-MKT-2011-06-04This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Consoli, Domenico & Musso, Fabio, 2010. "Marketing 2.0: A new marketing strategy," MPRA Paper 31116, University Library of Munich, Germany.
- Manfred Bruhn & Matthias Mayer-Vorfelder, 2011. "Kundenerfahrung als Forschungsgegenstand im Marketing - Konzeptionalisierung, Operationalisierung und empirische Befunde," Working papers 2011/01, Faculty of Business and Economics - University of Basel.
- Bolotova, Yuliya & Novakovic, Andrew M., 2011. "The Impact of the New York State Retail Milk Price Regulation on Farm-to-Retail Price Transmission and Supermarket Pricing Strategies in Metropolitan Fluid Milk Markets," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 104514, Agricultural and Applied Economics Association.
- McNamara, S. & Grubb, M., 2011. "The Psychological Underpinnings of the Consumer Role in Energy Demand and Carbon Abatement," Cambridge Working Papers in Economics 1126, Faculty of Economics, University of Cambridge.