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The Analysis Of The Relationship Between Marketing Strategies And The Performance Of Small And Medium Sized Businesses In Romania

Author

Listed:
  • Carmen Adina Pastiu

    (University of Alba Iulia Romania)

  • Maria Muresan

    (University of Alba Iulia Romania)

Abstract

In this current study our aim was to analyze the marketing tactics, namely thestrategic planning, market segmentation, correlation between the marketing activities and thefirms‘ performances, as well. In this context, we intended to examine both the marketing practicesand the associations between practices and performance. The marketing policy implies all themain aspects of the processes concerning the supply, dispatch, research-development andsupervision of products consumption behavior. Its realization is being done by the marketingstrategy.

Suggested Citation

  • Carmen Adina Pastiu & Maria Muresan, 2015. "The Analysis Of The Relationship Between Marketing Strategies And The Performance Of Small And Medium Sized Businesses In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(17), pages 1-6.
  • Handle: RePEc:alu:journl:v:2:y:2015:i:17:p:6
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    Keywords

    small and medium sized firms; marketing strategy; performance; market segmentation;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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