Particularities Of Dental Medical Services And Consumers In The Context Of Globalization
Globalization determines a growth of competition but as well a growth of the opportunity to attract new customers. The dental clinics will have to keep in mind the new characteristics and features of the modern consumer who is more educated, more informed, more active in searching for products and services, more communicative with the providers and the other consumers and more inclined to the cognitive side. At the same time, although they have to admit the traits of the new type of consumer – for whom there are no borders, the clinics must perform marketing researches and be permanently connected to each patient in order to be aware of the particularities of the local communities and even of the individual traits because the present consumer is more demanding and wants unique non-repetitive consumption experiences. For a dental clinic, the globalization supposes a global thinking and global action, not the homogenization of products and services they offer, as well as considering their hybridization, especially from the cultural point of view.
Volume (Year): 2 (2011)
Issue (Month): 4 ()
|Contact details of provider:|| Postal: |
Phone: (004021) 455.1000
Fax: (004021) 314.39.08
Web page: http://anale-economie.spiruharet.ro/en/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:ris:sphecs:0155. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Aurelian A BONDREA)or (Constantin Mecu) The email address of this maintainer does not seem to be valid anymore. Please ask Constantin Mecu to update the entry or send us the correct address
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.