The Relationship Marketing Era for the Romanian Banking Institutions: Could It Bring Something Different
Download full text from publisher
More about this item
Keywordsrelationship banking marketing; relationship development; bank/customer relationship life cycle; customer satisfaction and loyalty; banking marketing mix.;
- G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rej:journl:v:12:y:2009:i:32:p:3-20. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Radu Lupu). General contact details of provider: http://edirc.repec.org/data/frasero.html .
We have no references for this item. You can help adding them by using this form .