Strategic Positioning of Goods in a Market with a Niche
We use the Hotelling's model allowing for a "gap" in the consumers' preferences. As a result, the characteristics space is divided in two separate intervals. The largest one represents the main market, and the smallest represents a niche. We find that in this set up the principle of maximum differentiation may not hold. We also, examine the incentives of a firm to adopt a niche marketing strategy. That is, to relocate and price its product so that to maximize its profits from the niche market only. We show that, as the reservation value of the consumers for the product increases, it is more profitable for a firm to adopt a niche marketing strategy.
|Date of creation:||Jul 2013|
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- Tabuchi, Takatoshi & Thisse, Jacques-Francois, 1995.
"Asymmetric equilibria in spatial competition,"
International Journal of Industrial Organization,
Elsevier, vol. 13(2), pages 213-227.
- Tabuchi, T. & Thisse, J.-F., "undated". "Asymetric equilibria in spatial competition," CORE Discussion Papers RP 1151, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Anderson, Simon P. & Goeree, Jacob K. & Ramer, Roald, 1997. "Location, Location, Location," Journal of Economic Theory, Elsevier, vol. 77(1), pages 102-127, November.
- Konstantinos Serfes & Eleftherios Zacharias, 2012. "Location Decisions of Competing Networks," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 21(4), pages 989-1005, December. Full references (including those not matched with items on IDEAS)
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