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Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra

Author

Listed:
  • Carmen Berné Manero

    (Departamento de Economía y Dirección de Empresas. Facultad de Ciencias Económicas y Empresariales. Universidad de Zaragoza)

  • Noemí Martínez Caraballo

    (Departamento de Economía y Dirección de Empresas. Facultad de Ciencias Económicas y Empresariales. Universidad de Zaragoza)

Abstract

Habida cuenta que las familias visitan regularmente más de un establecimiento comercial a la hora de resolver la compra de productos de uso frecuente, el interés de este trabajo estriba en analizar los factores que subyacen en el comportamiento variado del consumidor considerando un escenario de compra habitual. Para ello, se ha llevado a cabo un análisis empírico sobre los patrones de compra de productos de compra frecuente en 260 hogares de la ciudad de Zaragoza. Los resultados obtenidos han identificado un grupo de variables explicativas del comportamiento variado de los consumidores.

Suggested Citation

  • Carmen Berné Manero & Noemí Martínez Caraballo, 2007. "Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra," Documentos de Trabajo dt2007-01, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
  • Handle: RePEc:zar:wpaper:dt2007-01
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    File URL: http://www.dteconz.unizar.es/DT2007-01.pdf
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    References listed on IDEAS

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    7. Colombo, Sergio & Calatrava-Requena, Javier & Conzalex-Roa, M.C., 2005. "Testing Choice Experiment for Benefit Transfer," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24747, European Association of Agricultural Economists.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Elección de establecimientos; Búsqueda de Variedad; Comercio Minorista; Comportamiento del Consumidor; Lealtad.;

    JEL classification:

    • C42 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Survey Methods
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P36 - Economic Systems - - Socialist Institutions and Their Transitions - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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