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Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra

Author

Listed:
  • Carmen Bern� Manero

    (Departamento de Econom�a y Direcci�n de Empresas. Facultad de Ciencias Econ�micas y Empresariales. Universidad de Zaragoza)

  • Noem� Mart�nez Caraballo

    (Departamento de Econom�a y Direcci�n de Empresas. Facultad de Ciencias Econ�micas y Empresariales. Universidad de Zaragoza)

Abstract

Habida cuenta que las familias visitan regularmente m�s de un establecimiento comercial a la hora de resolver la compra de productos de uso frecuente, el inter�s de este trabajo estriba en analizar los factores que subyacen en el comportamiento variado del consumidor considerando un escenario de compra habitual. Para ello, se ha llevado a cabo un an�lisis emp�rico sobre los patrones de compra de productos de compra frecuente en 260 hogares de la ciudad de Zaragoza. Los resultados obtenidos han identificado un grupo de variables explicativas del comportamiento variado de los consumidores.

Suggested Citation

  • Carmen Bern� Manero & Noem� Mart�nez Caraballo, 2007. "Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra," Documentos de Trabajo dt2007-01, Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza.
    • Handle: RePEc:zar:wpaper:dt2007-01
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    More about this item

    Keywords

    Elecci�n de establecimientos; B�squeda de Variedad; Comercio Minorista; Comportamiento del Consumidor; Lealtad.;
    All these keywords.

    JEL classification:

    • C42 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Survey Methods
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • P36 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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