An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing
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More about this item
Keywords
marketing; fast food; market structures; consumer behaviour;All these keywords.
JEL classification:
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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