An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing
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References listed on IDEAS
- Macdonald, Emma K. & Sharp, Byron M., 2000. "Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 5-15, April.
- Tapan Biswas, 2012. "The Marshallian Consumer," Review of Economic Analysis, Rimini Centre for Economic Analysis, vol. 4(1), pages 165-174, June.
More about this item
Keywordsmarketing; fast food; market structures; consumer behaviour;
- D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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