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Green technology innovation and corporate brand competitiveness: an analysis based on the role of environmental policy

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  • Sun, Zhonghua
  • Wei, Wei

Abstract

In an increasingly competitive market environment, green innovation has become a crucial factor in enhancing a company's market position. This paper utilizes data from publicly listed companies from 2007 to 2021 to thoroughly examine how green technology innovation influences corporate brand competitiveness and investigates the role played by environmental policies. The study demonstrates that green technology innovation positively enhances corporate brand competitiveness, with environmental policies serving a proactive regulatory function. Moreover, the paper further reveals that the effects of green technology innovation on brand competitiveness vary according to industry sector, equity nature, and company size.

Suggested Citation

  • Sun, Zhonghua & Wei, Wei, 2025. "Green technology innovation and corporate brand competitiveness: an analysis based on the role of environmental policy," Finance Research Letters, Elsevier, vol. 71(C).
    • Handle: RePEc:eee:finlet:v:71:y:2025:i:c:s1544612324014508
    DOI: 10.1016/j.frl.2024.106421
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    More about this item

    Keywords

    Green technology innovation; Environmental policy; Corporate brand competitiveness;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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