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Necessity for Semantic Web Development in User Interaction

Author

Listed:
  • Alexandra - Cristina Dinu

    (The Bucharest University of Economic Studies)

  • Violeta Rădulescu

    (The Bucharest University of Economic Studies)

  • Anca Francisca Cruceru

    (The Bucharest University of Economic Studies)

Abstract

Cyberspace compiles an enormous "network" of data created, transformed and informational resources designed to disseminate its products by users. Most of this data is designed to respond to users' requests, information that is often not hierarchical or structured. In an attempt to identify a number of concepts or information from the virtual environment, users are faced with the problem of accessing a large amount of data, and their "comprehension" and processing by the computer do not coincide with those of users. Although the amount of structured data available on the Web has increased significantly over the past few years, there is still a significant difference between the amount of structured and unstructured data available online. This has resulted in an acute need for accessible data identification, as well as a need for filtering, interpreting and summarizing information for the benefit of its users, with the help of newly developed programs and technologies. Semantic web eases the process with which large amounts of data is collected and distributed. Such programs that have the ability to "describe" user-entered content in the virtual environment. Semantic Web, through its standards and technologies, is constantly searching to provide solutions for such a paradigm while using the RDF data model. By introducing Semantic Web in the user, as well as the computer, disentangle the enormous amount of data available online. This, in turn, helps the user to better surf de internet. The current article concentrates on the process of how Semantic Web is used and created in order to help the user get more accurate results while surfing the web.

Suggested Citation

  • Alexandra - Cristina Dinu & Violeta Rădulescu & Anca Francisca Cruceru, 2019. "Necessity for Semantic Web Development in User Interaction," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 337-343, November.
  • Handle: RePEc:aes:jetimm:v:1:y:2019:i:1:p:337-343
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    More about this item

    Keywords

    Semantic Web; Social Media; ontology.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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