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Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region

Author

Listed:
  • Petr Janeček

    (University of West Bohemia, Faculty of Economics, Department of Marketing, Trade and Services , Univerzitní 8, 301 00 Pilsen)

  • Olga Martinčíková Sojková

    (University of West Bohemia, Faculty of Economics, Department of Economics and Quantitative Methods, Univerzitní 8, 301 00 Pilsen)

  • Lukáš Pichlík

    (University of West Bohemia, Faculty of Economics, Department of Marketing, Trade and Services , Univerzitní 8, 301 00 Pilsen)

Abstract

Visitor satisfaction in a tourism destination is an essential key to success in the competition at the national and international level of tourism. This paper tents to investigate mainly the cultural potential and its impact on visitors, but general satisfaction and loyalty to destination is also very important topic. The quantitative research was conducted to test whether there are the statistically significant relationships between travel motive, frequency of visit, satisfaction of visit and intention to recommend and revisit the destination. The questionnaire survey was used for this purpose. The research sample was more than 1000 respondents in few touristic exposed places in Karlovy Vary region. The analysis is based on testing 4 hypotheses using chi-square test of dependence in tables. The research describes the state of tourist demand in 2022. The research confirms the crucial importance of satisfaction for tourism destination. This information should be used in destination management and marketing for increasing the visitors´ length of stay in destination, their loyalty and intention to revisit and also recommend the destination.

Suggested Citation

  • Petr Janeček & Olga Martinčíková Sojková & Lukáš Pichlík, 2023. "Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 26(3), pages 1-12.
    • Handle: RePEc:boh:actaub:v:26:y:2023:i:3:p:1-12
    DOI: 10.32725/acta.2023.013
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    References listed on IDEAS

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    1. Žabkar, Vesna & Brenčič, Maja Makovec & Dmitrović, Tanja, 2010. "Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level," Tourism Management, Elsevier, vol. 31(4), pages 537-546.
    2. Meleddu, Marta & Paci, Raffaele & Pulina, Manuela, 2015. "Repeated behaviour and destination loyalty," Tourism Management, Elsevier, vol. 50(C), pages 159-171.
    3. Nuria Huete-Alcocer & Víctor Raúl López-Ruiz & Adriana Grigorescu, 2019. "Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain," Sustainability, MDPI, vol. 11(23), pages 1-15, November.
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    More about this item

    Keywords

    Quality of services; satisfaction; loyalty; cultural attraction;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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