IDEAS home Printed from https://ideas.repec.org/a/boh/actaub/v26y2023i3p1-12.html

Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region

Author

Listed:
  • Petr Janeček

    (University of West Bohemia, Faculty of Economics, Department of Marketing, Trade and Services , Univerzitní 8, 301 00 Pilsen)

  • Olga Martinčíková Sojková

    (University of West Bohemia, Faculty of Economics, Department of Economics and Quantitative Methods, Univerzitní 8, 301 00 Pilsen)

  • Lukáš Pichlík

    (University of West Bohemia, Faculty of Economics, Department of Marketing, Trade and Services , Univerzitní 8, 301 00 Pilsen)

Abstract

Visitor satisfaction in a tourism destination is an essential key to success in the competition at the national and international level of tourism. This paper tents to investigate mainly the cultural potential and its impact on visitors, but general satisfaction and loyalty to destination is also very important topic. The quantitative research was conducted to test whether there are the statistically significant relationships between travel motive, frequency of visit, satisfaction of visit and intention to recommend and revisit the destination. The questionnaire survey was used for this purpose. The research sample was more than 1000 respondents in few touristic exposed places in Karlovy Vary region. The analysis is based on testing 4 hypotheses using chi-square test of dependence in tables. The research describes the state of tourist demand in 2022. The research confirms the crucial importance of satisfaction for tourism destination. This information should be used in destination management and marketing for increasing the visitors´ length of stay in destination, their loyalty and intention to revisit and also recommend the destination.

Suggested Citation

  • Petr Janeček & Olga Martinčíková Sojková & Lukáš Pichlík, 2023. "Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region," Acta Universitatis Bohemiae Meridionalis, University of South Bohemia in Ceske Budejovice, Faculty of Economics, vol. 26(3), pages 1-12.
    • Handle: RePEc:boh:actaub:v:26:y:2023:i:3:p:1-12
    DOI: 10.32725/acta.2023.013
    as

    Download full text from publisher

    File URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2023.013.html
    Download Restriction: free of charge
    File URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2023.013.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.32725/acta.2023.013?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Meleddu, Marta & Paci, Raffaele & Pulina, Manuela, 2015. "Repeated behaviour and destination loyalty," Tourism Management, Elsevier, vol. 50(C), pages 159-171.
    2. Žabkar, Vesna & Brenčič, Maja Makovec & Dmitrović, Tanja, 2010. "Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level," Tourism Management, Elsevier, vol. 31(4), pages 537-546.
    3. Nuria Huete-Alcocer & Víctor Raúl López-Ruiz & Adriana Grigorescu, 2019. "Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain," Sustainability, MDPI, vol. 11(23), pages 1-15, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Breitsohl, Jan & Garrod, Brian, 2016. "Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident," Tourism Management, Elsevier, vol. 54(C), pages 209-220.
    2. Qi Qi & Rosazman Hussin & Md Sayed Uddin & Trixie Marjorie Tangit, 2024. "Chinese Tourists in Sabah, Malaysia: The Mediating Effect of Perceived Value on Destination Quality and Tourist Satisfaction," International Journal of Human Resource Studies, Macrothink Institute, vol. 14(1), pages 4966-4966, December.
    3. Afonso, Carolina & Silva, Graça Miranda & Gonçalves, Helena Martins & Duarte, Margarida, 2018. "The role of motivations and involvement in wine tourists' intention to return: SEM and fsQCA findings," Journal of Business Research, Elsevier, vol. 89(C), pages 313-321.
    4. Hung-Ming Tu, 2020. "Sustainable Heritage Management: Exploring Dimensions of Pull and Push Factors," Sustainability, MDPI, vol. 12(19), pages 1-17, October.
    5. Thomas Bausch & Andreas Humpe & Stefan Gössling, 2019. "Does Climate Change Influence Guest Loyalty at Alpine Winter Destinations?," Sustainability, MDPI, vol. 11(15), pages 1-22, August.
    6. Mohamed Battour & Nur Aulia Noviyani & Ririn Tri Ratnasari & Mohamed Aboelmaged & Riyad Eid, 2022. "The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia," Sustainability, MDPI, vol. 14(8), pages 1-19, April.
    7. Jorge Moll-de-Alba & Lluís Prats & Lluís Coromina, 2016. "The need to adapt to travel expenditure patterns. A study comparing business and leisure tourists in Barcelona," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(2), pages 253-267, August.
    8. Parmita Saha & Atanu Nath, 2017. "A Conceptual Framework of Festival Visitors’ Behavioral Intentions," MIC 2017: Managing the Global Economy; Proceedings of the Joint International Conference, Monastier di Treviso, Italy, 24–27 May 2017,, University of Primorska Press.
    9. Prentice, Catherine & Kadan, Mariam, 2019. "The role of airport service quality in airport and destination choice," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 40-48.
    10. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper 93933, University Library of Munich, Germany.
    11. Rui Guo & Xiaoying Liu & Hakjun Song, 2021. "Structural Relationships among Strategic Experiential Modules, Motivation, Serious Leisure, Satisfaction and Quality of Life in Bicycle Tourism," IJERPH, MDPI, vol. 18(23), pages 1-13, December.
    12. Meleddu, Marta & Pulina, Manuela, 2016. "Evaluation of individuals’ intention to pay a premium price for ecotourism: An exploratory study," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 67-78.
    13. Syahmardi Yacob & Erida Erida & Ade Perdana Siregar, 2021. "The loyalty of rural tourism destination: A perspective of destination quality perception, satisfaction, and behavior intention in Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(7), pages 257-265, October.
    14. Baumeister, Stefan & Nyrhinen, Jussi & Kemppainen, Tiina & Wilska, Terhi-Anna, 2022. "Does airlines’ eco-friendliness matter? Customer satisfaction towards an environmentally responsible airline," Transport Policy, Elsevier, vol. 128(C), pages 89-97.
    15. Mainolfi, Giada & Marino, Vittoria, 2020. "Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience," Journal of Business Research, Elsevier, vol. 116(C), pages 699-710.
    16. Maria Giovanna Brandano & Linda Osti & Manuela Pulina, 2016. "An investigation on tourism farms in South Tyrol," BEMPS - Bozen Economics & Management Paper Series BEMPS35, Faculty of Economics and Management at the Free University of Bozen.
    17. Taplin, Ross H., 2013. "The influence of competition on visitor satisfaction and loyalty," Tourism Management, Elsevier, vol. 36(C), pages 238-246.
    18. Dwyer, Larry & Cvelbar, Ljubica Knežević & Edwards, Deborah & Mihalic, Tanja, 2012. "Fashioning a destination tourism future: The case of Slovenia," Tourism Management, Elsevier, vol. 33(2), pages 305-316.
    19. Ryglová Kateřina & Rašovská Ida & Šácha Jakub, 2017. "Rural Tourism – Evaluating the Quality of Destination," European Countryside, Sciendo, vol. 9(4), pages 769-788, December.
    20. Mehran, Javaneh & Olya, Hossein GT., 2020. "Canal boat tourism: Application of complexity theory," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:boh:actaub:v:26:y:2023:i:3:p:1-12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://edirc.repec.org/data/efjcucz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.