IDEAS home Printed from https://ideas.repec.org/a/eee/soceco/v65y2016icp67-78.html
   My bibliography  Save this article

Evaluation of individuals’ intention to pay a premium price for ecotourism: An exploratory study

Author

Listed:
  • Meleddu, Marta
  • Pulina, Manuela

Abstract

This paper investigates the in “principle” willingness to pay a premium price (WTP_PP) for ecotourism. WTP_PP may be influenced by individuals’ preferences as well as individuals’ attitudes towards ecotourism, their environmental belief, subjective norms and their motivations to go on holidays. An empirical analysis, based on a sample of 2,356 individuals, indicates a positive propensity to allocate more money on ecotourism. Although overall subjective norms and environmental beliefs play a positive role in the WTP_PP for ecotourism, the attitude to admire wealthy people reduces the propensity to pay a premium price. Furthermore, a regression tree is carried out to highlight the main items that contribute to the WTP_PP. The results show that those who have a high awareness for ecotourism would financially support ecotourism projects in the visited destination and are willing to pay more today for a better experience in the future.

Suggested Citation

  • Meleddu, Marta & Pulina, Manuela, 2016. "Evaluation of individuals’ intention to pay a premium price for ecotourism: An exploratory study," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 67-78.
  • Handle: RePEc:eee:soceco:v:65:y:2016:i:c:p:67-78
    DOI: 10.1016/j.socec.2016.08.006
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S221480431630088X
    Download Restriction: Full text for ScienceDirect subscribers only

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kerkvliet, Joe & Nowell, Clifford, 2000. "Tools for recreation management in parks: the case of the greater Yellowstone's blue-ribbon fishery," Ecological Economics, Elsevier, vol. 34(1), pages 89-100, July.
    2. Hultman, Magnus & Kazeminia, Azadeh & Ghasemi, Vahid, 2015. "Intention to visit and willingness to pay premium for ecotourism: The impact of attitude, materialism, and motivation," Journal of Business Research, Elsevier, vol. 68(9), pages 1854-1861.
    3. repec:eee:touman:v:31:y:2010:i:6:p:797-805 is not listed on IDEAS
    4. Kahneman, Daniel & Ritov, Ilana & Schkade, David A, 1999. "Economic Preferences or Attitude Expressions?: An Analysis of Dollar Responses to Public Issues," Journal of Risk and Uncertainty, Springer, vol. 19(1-3), pages 203-235, December.
    5. Kazeminia, Azadeh & Hultman, Magnus & Mostaghel, Rana, 2016. "Why pay more for sustainable services? The case of ecotourism," Journal of Business Research, Elsevier, vol. 69(11), pages 4992-4997.
    6. Richard Carson & Nicholas Flores & Norman Meade, 2001. "Contingent Valuation: Controversies and Evidence," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 19(2), pages 173-210, June.
    7. Marta Meleddu, 2014. "Tourism, Residents’ Welfare And Economic Choice: A Literature Review," Journal of Economic Surveys, Wiley Blackwell, vol. 28(2), pages 376-399, April.
    8. Kotchen, Matthew J. & Reiling, Stephen D., 2000. "Environmental attitudes, motivations, and contingent valuation of nonuse values: a case study involving endangered species," Ecological Economics, Elsevier, vol. 32(1), pages 93-107, January.
    9. Ger, Guliz & Belk, Russell W., 1996. "Cross-cultural differences in materialism," Journal of Economic Psychology, Elsevier, vol. 17(1), pages 55-77, February.
    10. repec:eee:touman:v:41:y:2014:i:c:p:190-201 is not listed on IDEAS
    11. repec:eee:touman:v:50:y:2015:i:c:p:159-171 is not listed on IDEAS
    12. Richins, Marsha L & Dawson, Scott, 1992. " A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, Oxford University Press, vol. 19(3), pages 303-316, December.
    13. Jane Luzar, E. & Diagne, Assane & Gan, Christopher & Henning, Brenda R., 1995. "Evaluating Nature-based Tourism Using the New Environmental Paradigm," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(02), pages 544-555, December.
    14. Luzar, E. Jane & Diagne, Assane & Gan, Christopher E.C. & Henning, Brenda R., 1995. "Evaluating Nature-Based Tourism Using The New Environmental Paradigm," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-12, December.
    15. Halkos, George & Matsiori, Steriani, 2012. "Determinants of willingness to pay for coastal zone quality improvement," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(4), pages 391-399.
    16. David Feldman & Shulamith Gross, 2005. "Mortgage Default: Classification Trees Analysis," The Journal of Real Estate Finance and Economics, Springer, vol. 30(4), pages 369-396, June.
    17. Israel, Debra K., 2004. "International support for environmental protection," Environment and Development Economics, Cambridge University Press, vol. 9(06), pages 757-780, December.
    18. Togridou, Anatoli & Hovardas, Tasos & Pantis, John D., 2006. "Determinants of visitors' willingness to pay for the National Marine Park of Zakynthos, Greece," Ecological Economics, Elsevier, vol. 60(1), pages 308-319, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. repec:eee:soceco:v:76:y:2018:i:c:p:28-39 is not listed on IDEAS
    2. Blankenberg, Ann-Kathrin & Alhusen, Harm, 2018. "On the determinants of pro-environmental behavior: A guide for further investigations," Center for European, Governance and Economic Development Research Discussion Papers 350, University of Goettingen, Department of Economics.
    3. Nekane Castillo-Eguskitza & David Hoyos & Miren Onaindia & Mikolaj Czajkowski, 2019. "Unraveling local preferences and willingness to pay for different management scenarios: A choice experiment to Biosphere Reserve management," Working Papers 2019-05, Faculty of Economic Sciences, University of Warsaw.
    4. repec:eee:anture:v:75:y:2019:i:c:p:410-423 is not listed on IDEAS
    5. David Fielding & Stephen Knowles & Kirsten Robertson, 2017. "Alcohol Expenditure, Generosity and Empathy," Working Papers 1711, University of Otago, Department of Economics, revised Dec 2017.
    6. repec:gam:jsusta:v:10:y:2018:i:3:p:789-:d:135995 is not listed on IDEAS

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:soceco:v:65:y:2016:i:c:p:67-78. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu). General contact details of provider: http://www.elsevier.com/locate/inca/620175 .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.