IDEAS home Printed from https://ideas.repec.org/a/eee/touman/v50y2015icp159-171.html
   My bibliography  Save this article

Repeated behaviour and destination loyalty

Author

Listed:
  • Meleddu, Marta
  • Paci, Raffaele
  • Pulina, Manuela

Abstract

This study analyses tourists' stated loyalty to a tourism destination within a multidimensional framework and with various definitions of loyalty. The empirical data were collected via a survey administered at the end of a trip at the main ports and airports on the island of Sardinia during the low and high seasons, in 2012. A logit specification is employed to estimate the factors influencing loyalty, defined as both the unconditional and conditional probability of returning to Sardinia. The empirical findings highlight that overall satisfaction and several satisfaction items are key determinants of the stated loyalty. Also, the past loyalty to the destination is a significant factor that positively influences future behaviour. The same factors also affect recommendation to visit the destination.

Suggested Citation

  • Meleddu, Marta & Paci, Raffaele & Pulina, Manuela, 2015. "Repeated behaviour and destination loyalty," Tourism Management, Elsevier, vol. 50(C), pages 159-171.
    • Handle: RePEc:eee:touman:v:50:y:2015:i:c:p:159-171
    DOI: 10.1016/j.tourman.2015.01.032
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0261517715000357
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.tourman.2015.01.032?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Campo-Martínez, Sara & Garau-Vadell, Joan B. & Martínez-Ruiz, María Pilar, 2010. "Factors influencing repeat visits to a destination: The influence of group composition," Tourism Management, Elsevier, vol. 31(6), pages 862-870.
    2. Catalina Juaneda Sampol, 1996. "Estimating the Probability of Return Visits Using a Survey of Tourist Expenditure in the Balearic Islands," Tourism Economics, , vol. 2(4), pages 339-351, December.
    3. Judit Díaz & Ramon Palau-Saumell & Santiago Forgas-Coll & Lluís Prats, 2014. "Satisfaction and loyalty of tourists in a cross-border area," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 12(1), pages 3-19.
    4. Zhang, Hongmei & Fu, Xiaoxiao & Cai, Liping A. & Lu, Lin, 2014. "Destination image and tourist loyalty: A meta-analysis," Tourism Management, Elsevier, vol. 40(C), pages 213-223.
    5. Antónia Correia & Carlos Pestana Barros & António Luís Silvestre, 2007. "Golf Tourism Repeat Choice Behaviour in the Algarve: A Mixed Logit Approach," Tourism Economics, , vol. 13(1), pages 111-127, March.
    6. Raffaele Paci & Emanuela Marrocu, 2014. "Tourism and regional growth in Europe," Papers in Regional Science, Wiley Blackwell, vol. 93, pages 25-50, November.
    7. Marrocu, Emanuela & Paci, Raffaele, 2013. "Different tourists to different destinations. Evidence from spatial interaction models," Tourism Management, Elsevier, vol. 39(C), pages 71-83.
    8. António Luís Silvestre & Carlos M. Santos & Carla Ramalho, 2008. "Satisfaction and Behavioural Intentions of Cruise Passengers Visiting the Azores," Tourism Economics, , vol. 14(1), pages 169-184, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. María Dolores Benítez-Márquez & Guillermo Bermúdez-González & Eva María Sánchez-Teba & Elena Cruz-Ruiz, 2021. "Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction," Mathematics, MDPI, vol. 9(11), pages 1-24, May.
    2. Juan Brida & Marta Disegna & Raffaele Scuderi, 2014. "The behaviour of repeat visitors to museums: review and empirical findings," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(5), pages 2817-2840, September.
    3. Jorge Moll-de-Alba & Lluís Prats & Lluís Coromina, 2016. "The need to adapt to travel expenditure patterns. A study comparing business and leisure tourists in Barcelona," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(2), pages 253-267, August.
    4. David Boto‐García & Antonio Alvarez & José Baños, 2021. "Modelling heterogeneous preferences for nature‐based tourism trips," Papers in Regional Science, Wiley Blackwell, vol. 100(6), pages 1625-1653, December.
    5. Melo, Helena & Moniz, Ana & Silva, Francisco & Batista, Maria, 2017. "Tourist destination image and consumer behaviour: The case of the Azores," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 5(2), pages 73-82.
    6. Gallardo-Vázquez Dolores & Hernández-Ponce Oscar Ernesto & Valdez-Juárez Luis Enrique, 2019. "Impact factors for the development of a competitive and sustainable tourist destination. Case: Southern Sonora Region," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 9(2), pages 3-14, December.
    7. JG. Brida & M. Pulina & E. Riaño & SZ Aguirre, 2010. "Cruise visitors' intention to return as land tourists and recommend a visited destination. A structural equation model," Working Paper CRENoS 201016, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    8. Bernardina Algieri & Antonio à lvarez, 2023. "Assessing the ability of regions to attract foreign tourists: The case of Italy," Tourism Economics, , vol. 29(3), pages 788-811, May.
    9. João Romão & Hisamitsu Saito, 2017. "A spatial analysis on the determinants of tourism performance in Japanese Prefectures," Asia-Pacific Journal of Regional Science, Springer, vol. 1(1), pages 243-264, April.
    10. Ali Abbasi & Farzin Ghanooni & Livia Celardo, 2023. "Tourist destination loyalty: a case study of Rome," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 77(4), pages 22-34, October-D.
    11. Carvalho Pedro & Márquez Miguel A. & Díaz Montserrat, 2016. "Do neighbouring countries encourage the demand of international business tourism?," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(3), pages 156-167, December.
    12. Almeida-Santana, Arminda & Moreno-Gil, Sergio, 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty," Tourism Management, Elsevier, vol. 65(C), pages 245-255.
    13. Garrod Brian & Almeida António & Machado Luiz, 2023. "Modelling of nonlinear asymmetric effects of changes in tourism on economic growth in an autonomous small-island economy," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 13(2), pages 154-172, December.
    14. Wenming Shi & Meifeng Luo & Mengjie Jin & Seu Keow Cheng & Kevin X. Li, 2020. "Urban–rural income disparity and inbound tourism: Spatial evidence from China," Tourism Economics, , vol. 26(7), pages 1231-1247, November.
    15. Sanja Kovačić & Tamara Jovanović & Miroslav D. Vujičić & Alastair M. Morrison & James Kennell, 2022. "What Shapes Activity Preferences? The Role of Tourist Personality, Destination Personality and Destination Image: Evidence from Serbia," Sustainability, MDPI, vol. 14(3), pages 1-22, February.
    16. Sofia Gouveia & João Rebelo & Lina Lourenço-Gomes & Alexandre Guedes, 2017. "International demand for the Douro (Portugal) river cruises," Tourism Economics, , vol. 23(8), pages 1679-1686, December.
    17. Zhou, Bo & Zhang, Ying & Zhou, Peng, 2021. "Multilateral political effects on outbound tourism," Annals of Tourism Research, Elsevier, vol. 88(C).
    18. Stylos, Nikolaos & Vassiliadis, Chris A. & Bellou, Victoria & Andronikidis, Andreas, 2016. "Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination," Tourism Management, Elsevier, vol. 53(C), pages 40-60.
    19. Chan, Elisa K., 2023. "Pandemic experience and locus of protection," Annals of Tourism Research, Elsevier, vol. 100(C).
    20. Du, Hua & Han, Qi & de Vries, Bauke & Sun, Jun, 2024. "Community solar PV adoption in residential apartment buildings: A case study on influencing factors and incentive measures in Wuhan," Applied Energy, Elsevier, vol. 354(PA).

    More about this item

    Keywords

    Repeated behaviour; Satisfaction; Motivation; Recommendation; Stated loyalty;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • C31 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions; Social Interaction Models

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:touman:v:50:y:2015:i:c:p:159-171. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/tourism-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.