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Cruise visitors' intention to return as land tourists and recommend a visited destination. A structural equation model

Author

Listed:
  • JG. Brida
  • M. Pulina
  • E. Riaño
  • SZ Aguirre

Abstract

This study analyses cruise visitors' travel experience, their intention to return to a destination as land tourists and the probability to recommend. Consumer's satisfaction is evaluated by taking into account the economic production factors, that is human and physical capital. "Satisfaction with prices" is also included to evaluate the monetary value of the overall purchasing experience. Safety in the harbour is considered as a further attribute. The empirical data were collected via a survey of cruise ship passengers that stopped in Cartagena de Indias (Colombia) during 2009. A structural equation model (SEM) is developed. The findings reveal that satisfaction is positively affected by human and physical capital, while overall satisfaction positively influences customers' loyalty. Loyalty is also positively influenced by prices, whereas negatively by an unsafe perception. Finally, loyalty positively effects both the probability of return as land tourists and to recommend, though with a different magnitude.

Suggested Citation

  • JG. Brida & M. Pulina & E. Riaño & SZ Aguirre, 2010. "Cruise visitors' intention to return as land tourists and recommend a visited destination. A structural equation model," Working Paper CRENoS 201016, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    • Handle: RePEc:cns:cnscwp:201016
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    References listed on IDEAS

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    Cited by:

    1. Juan Brida & Marta Disegna & Raffaele Scuderi, 2014. "The behaviour of repeat visitors to museums: review and empirical findings," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(5), pages 2817-2840, September.
    2. Georgia Papadopoulou & Evangelos Sambracos & Sofia Xesfingi, 2017. "Influential Factors of Passengers' Expenditures During A Cruise Trip: The Case of the Greek Islands," South-Eastern Europe Journal of Economics, Association of Economic Universities of South and Eastern Europe and the Black Sea Region, vol. 15(1), pages 15-31.
    3. Jianqiong Yuan & Jingjing Li & Jinyang Deng & Douglas Arbogast, 2021. "Past Experience and Willingness to Pay: A Comparative Examination of Destination Loyalty in Two National Parks, China," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    4. Simantiraki Evangelia & Skivalou Maria & Trihas Nikolaos, 2016. "Cruise visitors in Agios Nikolaos, Greece. Characteristics, preferences, satisfaction, and overall experience," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(2), pages 91-99, July.
    5. María Dolores Benítez-Márquez & Guillermo Bermúdez-González & Eva María Sánchez-Teba & Elena Cruz-Ruiz, 2021. "Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction," Mathematics, MDPI, vol. 9(11), pages 1-24, May.

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    More about this item

    Keywords

    cruise; customer's satisfaction; loyalty; probability of return; probability of recommend; sem;
    All these keywords.

    JEL classification:

    • C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • E43 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Interest Rates: Determination, Term Structure, and Effects

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