Cruise visitorsâ€™ intention to return as land tourists and recommend a visited destination. A structural equation model
This study analyses cruise visitorsâ€™ travel experience, their intention to return to a destination as land tourists and the probability to recommend. Consumerâ€™s satisfaction is evaluated by taking into account the economic production factors, that is human and physical capital. â€œSatisfaction with pricesâ€ is also included to evaluate the monetary value of the overall purchasing experience. Safety in the harbour is considered as a further attribute. The empirical data were collected via a survey of cruise ship passengers that stopped in Cartagena de Indias (Colombia) during 2009. A structural equation model (SEM) is developed. The findings reveal that satisfaction is positively affected by human and physical capital, while overall satisfaction positively influences customersâ€™ loyalty. Loyalty is also positively influenced by prices, whereas negatively by an unsafe perception. Finally, loyalty positively effects both the probability of return as land tourists and to recommend, though with a different magnitude.
|Date of creation:||2010|
|Contact details of provider:|| Postal: Via S. Giorgio 12, I-09124 Cagliari|
Web page: http://www.crenos.unica.it/
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