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Report NEP-MKT-2010-10-30
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Georgios Halkias & Flora Kokkinaki, 2010, "Attention, Memory, and Evaluation of Schema Incongruent Brand Messages. An Empirical Study," Labsi Experimental Economics Laboratory University of Siena, University of Siena, number 032, Sep.
- Mark Armstrong & Jidong Zhou, 2010, "Exploding Offers and Buy-Now Discounts," EERI Research Paper Series, Economics and Econometrics Research Institute (EERI), Brussels, number EERI_RP_2010_44, Oct.
- Dirk Bergemann & Alessandro Bonatti, 2010, "Targeting in Advertising Markets: Implications for Offline vs. Online Media," Levine's Working Paper Archive, David K. Levine, number 661465000000000284, Oct.
- Lado, Nora & Duque, Lola C. & Alvarez Bassi, Daniel, 2010, "Current marketing practices and market orientation in the context of an emerging economy : the case of Uruguay," DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de EconomÃa de la Empresa, number wb104207, Oct.
- Item repec:hal:journl:halshs-00527884_v1 is not listed on IDEAS anymore
- Gomis-Porqueras, Pedro & Julien, Benoit & Wang, Chengsi, 2010, "Pricing, Advertising, and Market Structure with Frictions," MPRA Paper, University Library of Munich, Germany, number 25942, Oct.
- JG. Brida & M. Pulina & E. Riaño & SZ Aguirre, 2010, "Cruise visitors' intention to return as land tourists and recommend a visited destination. A structural equation model," Working Paper CRENoS, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia, number 201016.