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The Behaviour of Repeat Visitors to Museums: Review and Empirical Findings


  • Juan Gabriel Brida

    () (Free University of Bozen)

  • Marta Disegna

    () (Free University of Bozen)

  • Raffaele Scuderi

    () (


This study presents a theoretical and operational framework for analysing repeat visit to museums. Starting from the literature on repeat visit in tourism, the specificities of these cultural attractions are made explicit through a review of theoretical and applied works. Consistently with previous contributors, the paper suggests that the analysis of actual past behaviours has to be preferred to the one of attitudes. The application of proper econometric models is also remarked in order to put into account individual profiles. Information coming from three techniques is then used in an integrated way in order to provide a more comprehensive view of the phenomenon. Evidence from an ad-hoc survey suggests the necessity to give a greater attention to perceived cultural value during the visit, promoting cultural events during the week and addressed to children, and taking care of those visitors that come from far places also through an integrated tourist supply.

Suggested Citation

  • Juan Gabriel Brida & Marta Disegna & Raffaele Scuderi, 2013. "The Behaviour of Repeat Visitors to Museums: Review and Empirical Findings," BEMPS - Bozen Economics & Management Paper Series BEMPS03, Faculty of Economics and Management at the Free University of Bozen.
  • Handle: RePEc:bzn:wpaper:bemps03

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    References listed on IDEAS

    1. repec:eee:touman:v:31:y:2010:i:6:p:862-870 is not listed on IDEAS
    2. JG. Brida & M. Pulina & E. Riaño & SZ. Aguirre, 2010. "Cruise visitors' intention to return as land tourists and recommend a visited destination. A structural equation model," Working Paper CRENoS 201016, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    3. Henry, Craig Douglas, 2000. "Is customer loyalty a pernicious myth?," Business Horizons, Elsevier, vol. 43(4), pages 13-16.
    4. Cameron,A. Colin & Trivedi,Pravin K., 2008. "Microeconometrics," Cambridge Books, Cambridge University Press, number 9787111235767, May.
    5. M. Rodríguez-Santos & Ana González-Fernández & Miguel Cervantes-Blanco, 2013. "Weak cognitive image of cultural tourism destinations," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(2), pages 881-895, February.
    6. Rosario D’Agata & Simona Gozzo & Venera Tomaselli, 2013. "Network analysis approach to map tourism mobility," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(6), pages 3167-3184, October.
    7. Juan Brida & Juan Pereyra & Raffaele Scuderi, 2014. "Repeat tourism in Uruguay: modelling truncated distributions of count data," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(1), pages 475-491, January.
    8. Daniel M. Hellerstein, 1991. "Using Count Data Models in Travel Cost Analysis with Aggregate Data," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 73(3), pages 860-866.
    9. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    10. Bujosa Bestard, Angel & Riera Font, Antoni, 2010. "Estimating the aggregate value of forest recreation in a regional context," Journal of Forest Economics, Elsevier, vol. 16(3), pages 205-216, August.
    11. Brida, Juan Gabriel & Scuderi, Raffaele, 2012. "Determinants of tourist expenditure: a review of microeconometric models," MPRA Paper 38468, University Library of Munich, Germany.
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    Cited by:

    1. Juan Gabriel Brida & Chiara Dalle Nogare & Raffaele Scuderi, 2016. "Frequency of museum attendance: motivation matters," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 40(3), pages 261-283, August.

    More about this item


    Repeat visit; Museum; Behavioural Approach; Econometric modelling;

    JEL classification:

    • Z19 - Other Special Topics - - Cultural Economics - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models
    • C24 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Truncated and Censored Models; Switching Regression Models; Threshold Regression Models

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