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The Behaviour of Repeat Visitors to Museums: Review and Empirical Findings

  • Juan Gabriel Brida


    (Free University of Bozen)

  • Marta Disegna


    (Free University of Bozen)

  • Raffaele Scuderi



This study presents a theoretical and operational framework for analysing repeat visit to museums. Starting from the literature on repeat visit in tourism, the specificities of these cultural attractions are made explicit through a review of theoretical and applied works. Consistently with previous contributors, the paper suggests that the analysis of actual past behaviours has to be preferred to the one of attitudes. The application of proper econometric models is also remarked in order to put into account individual profiles. Information coming from three techniques is then used in an integrated way in order to provide a more comprehensive view of the phenomenon. Evidence from an ad-hoc survey suggests the necessity to give a greater attention to perceived cultural value during the visit, promoting cultural events during the week and addressed to children, and taking care of those visitors that come from far places also through an integrated tourist supply.

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Paper provided by School of Economics and Management at the Free University of Bozen in its series BEMPS - Bozen Economics & Management Paper Series with number BEMPS03.

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Length: 51 pages
Date of creation: May 2013
Date of revision:
Handle: RePEc:bzn:wpaper:bemps03
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  1. M. Rodríguez-Santos & Ana González-Fernández & Miguel Cervantes-Blanco, 2013. "Weak cognitive image of cultural tourism destinations," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(2), pages 881-895, February.
  2. Juan Brida & Juan Pereyra & Raffaele Scuderi, 2014. "Repeat tourism in Uruguay: modelling truncated distributions of count data," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(1), pages 475-491, January.
  3. JG. Brida & M. Pulina & E. Riaño & SZ. Aguirre, 2010. "Cruise visitors’ intention to return as land tourists and recommend a visited destination. A structural equation model," Working Paper CRENoS 201016, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
  4. repec:cup:cbooks:9780521848053 is not listed on IDEAS
  5. Henry, Craig Douglas, 2000. "Is customer loyalty a pernicious myth?," Business Horizons, Elsevier, vol. 43(4), pages 13-16.
  6. Brida, Juan Gabriel & Scuderi, Raffaele, 2012. "Determinants of tourist expenditure: a review of microeconometric models," MPRA Paper 38468, University Library of Munich, Germany.
  7. Bujosa Bestard, Angel & Riera Font, Antoni, 2010. "Estimating the aggregate value of forest recreation in a regional context," Journal of Forest Economics, Elsevier, vol. 16(3), pages 205-216, August.
  8. Hellerstein, Daniel, 1991. "Using Count Data Models in Travel Cost Analysis with Aggregate Data," MPRA Paper 25264, University Library of Munich, Germany.
  9. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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