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Determinants of willingness to pay for coastal zone quality improvement

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  • Halkos, George
  • Matsiori, Steriani

Abstract

Individuals’ decision to use a particular coastal beach is influenced by their preferences and perceptions as well as site's characteristics. This study examines visitors’ attributes and desired site specific characteristics in order to determine the factors affecting willingness to pay (WTP) for an improvement quality (environment, water as well as recreation activities) program. A contingent valuation survey was carried out in order to evaluate the economic benefits of improving coastal zone quality. The study area was coastal line of an area in Central Greece (Volos) where some beaches failures to meet the standards of the Blue Flag program. Our empirical findings suggest that the major variables affecting respondents’ willingness to pay were related to previous environmental behavior. The previous respondents’ participation in environmental protection programs by paying an amount was the most important determinate parameter for their WTP. Income, age, gender, coastal recreational activities and environmental quality of the site plays an important role to people's WTP for quality improvement of coastal zone.

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  • Halkos, George & Matsiori, Steriani, 2012. "Determinants of willingness to pay for coastal zone quality improvement," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(4), pages 391-399.
  • Handle: RePEc:eee:soceco:v:41:y:2012:i:4:p:391-399
    DOI: 10.1016/j.socec.2012.04.010
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    Cited by:

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    2. Leßmann, Ortrud & Masson, Torsten, 2015. "Sustainable consumption in capability perspective: Operationalization and empirical illustration," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 57(C), pages 64-72.
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    6. Anastasia Gkargkavouzi & George Halkos & Steriani Matsiori, 2019. "A Multi-dimensional Measure of Environmental Behavior: Exploring the Predictive Power of Connectedness to Nature, Ecological Worldview and Environmental Concern," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 143(2), pages 859-879, June.
    7. Halkos, George & Matsiori, Steriani, 2017. "Environmental attitude, motivations and values for marine biodiversity protection," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 69(C), pages 61-70.
    8. Halkos, George, 2012. "The use of contingent valuation in assessing marine and coastal ecosystems’ water quality: A review," MPRA Paper 42183, University Library of Munich, Germany.
    9. Rodgers Makwinja & Ishmael Bobby Mphangwe Kosamu & Chikumbusko Chiziwa Kaonga, 2019. "Determinants and Values of Willingness to Pay for Water Quality Improvement: Insights from Chia Lagoon, Malawi," Sustainability, MDPI, vol. 11(17), pages 1-26, August.
    10. Halkos, George & Galani, Georgia, 2016. "Assessing willingness to pay for marine and coastal ecosystems: A Case Study in Greece," MPRA Paper 68767, University Library of Munich, Germany.
    11. Halkos, George E. & Papageorgiou, George J., 2017. "A dynamic game with feedback strategies for internalizing externalities," Economic Analysis and Policy, Elsevier, vol. 55(C), pages 147-157.
    12. Halkos, George E. & Tsilika, Kyriaki D., 2017. "Climate change effects and their interactions: An analysis aiming at policy implications," Economic Analysis and Policy, Elsevier, vol. 53(C), pages 140-146.
    13. Meleddu, Marta & Pulina, Manuela, 2016. "Evaluation of individuals’ intention to pay a premium price for ecotourism: An exploratory study," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 65(C), pages 67-78.
    14. Cabezas-Rabadán, C. & Rodilla, M. & Pardo-Pascual, J.E. & Herrera-Racionero, P., 2019. "Assessing users’ expectations and perceptions on different beach types and the need for diverse management frameworks along the Western Mediterranean," Land Use Policy, Elsevier, vol. 81(C), pages 219-231.
    15. Halkos, George & Matsiori, Steriani, 2014. "Exploring social attitude and willingness to pay for water resources conservation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 49(C), pages 54-62.
    16. Windle, Jill & Rolfe, John & Pascoe, Sean, 2017. "Assessing recreational benefits as an economic indicator for the Gladstone Harbour Report Card," 2017 Conference (61st), February 7-10, 2017, Brisbane, Australia 258681, Australian Agricultural and Resource Economics Society.
    17. Halkos, George & Zisiadou, Argyro, 2016. "Environmental performance index and economic welfare," MPRA Paper 75561, University Library of Munich, Germany.
    18. Halkos, George & Matsiori, Steriani, 2018. "Environmental attitudes and preferences for coastal zone improvements," Economic Analysis and Policy, Elsevier, vol. 58(C), pages 153-166.
    19. Halkos, George, 2013. "Uncertainty in optimal pollution levels: Modeling the benefit area," MPRA Paper 47768, University Library of Munich, Germany.
    20. Shao, Shuai & Tian, Zhihua & Fan, Meiting, 2018. "Do the rich have stronger willingness to pay for environmental protection? New evidence from a survey in China," World Development, Elsevier, vol. 105(C), pages 83-94.
    21. Halkos, George & Matsiori, Steriani, 2017. "Estimating recreational values of coastal zones," MPRA Paper 80911, University Library of Munich, Germany.
    22. Carlos Jurado-Rivas & Marcelino Sánchez-Rivero, 2019. "Willingness to Pay for More Sustainable Tourism Destinations in World Heritage Cities: The Case of Caceres, Spain," Sustainability, MDPI, vol. 11(21), pages 1-21, October.
    23. José Luis Durán-Román & Pablo Juan Cárdenas-García & Juan Ignacio Pulido-Fernández, 2020. "Tourist Tax to Improve Sustainability and the Experience in Mass Tourism Destinations: The Case of Andalusia (Spain)," Sustainability, MDPI, vol. 13(1), pages 1-20, December.

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