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Sensory Marketing Or Senses In A Sustainable Business

Author

Listed:
  • Elena, Enache

    (“Constantin Brâncoveanu” University from Pitesti, Faculty of Management-Marketing in the Economic Affairs Braila, Romania)

  • Cristian, Morozan

    (“Constantin Brâncoveanu” University from Pitesti, Faculty of Management-Marketing in the Economic Affairs Braila, Romania)

Abstract

Starting from the five senses with which a person is endowed - hearing, sight, smell, taste and touch, as well as the customer's desire to personally check what he or she is buying, a new way of induced influence has developed – and that is sensory marketing. It deals of course with the senses, more specifically it developes services and technologies through which the potential customer is attracted, "enchanted" in an inspirational environment. Offerers can not be the same. If the products are similar, then the difference is made by the ambiance.

Suggested Citation

  • Elena, Enache & Cristian, Morozan, 2016. "Sensory Marketing Or Senses In A Sustainable Business," Management Strategies Journal, Constantin Brancoveanu University, vol. 34(4), pages 182-186.
    • Handle: RePEc:brc:journl:v:34:y:2016:i:4:p:182-186
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    More about this item

    Keywords

    marketing; sensory brand; neurobranding; senses;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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